Posts Tagged ‘Trends’


Summer officially kicks off on June 20, and we’re ready to party … with candy (of course)! Fresh from the Sweets & Snacks EXPO in Chicago, our candy buyer, Rita Cummings, shares 4 hot candy trends with serious staying sticking power.


1. Colored Marshmallows


The classic white marshmallows we’ve always sandwiched between two graham crackers and a Hershey’s Bar, now come in a rainbow of colors.

Single-color marshmallows (a.k.a. pure fluff ) are ideal for candy buffets because they look beautiful in a glass apothecary jar and work well with other candies. They’re also fun to roast around a campfire. What 10-year-old (or 40-something) wouldn’t want a blue, pink, green, or yellow S’more?

Shake up things up s’more by swapping out the classic Hershey Bar with a Reese’s Peanut Butter Cup, Rolos, Cookies ‘n Cream Bar, or Ghirardelli Squares. Or make Rice Krispie Treats with pink marshmallows and sprinkle on hot pink and green M&M’s. It’s summer. Have fun. Go color crazy!


2. Unique Candy Toppings for Ice Cream


Sure, hot fudge sundaes will always be cool, but a DIY ice cream sundae bar with unique toppings like Mini Gummy Bears, Petite Pastel Nonpareils, Penguin Gummies,  Mini Sugared Cupcake Gummies, Single-Color Sixlets and Pearls  … that’s hot!


3. Cherry-Flavored Candy


If you’re a cherry lover, this could be your best summer ever. Candy & Snack TODAY magazine’s May/June 2012 story, Capitalizing on Cherry Candy, details continued consumer interest in cherry-flavored candy. In the story, Jelly Belly’s John Pola, vice president of specialty sales, sums it best, “People are attracted to red. It doesn’t matter what mix you have; the reds always go first, and in many instances that red is cherry.” Amen.


4. Still Sizzling: Salt Water Taffy

Salt Water TaffyBased on soaring Salt Water Taffy sales at Candy.com and its use in candy buffets, this is one candy category that’s going to have another great summer. And, it’s not just Vanilla, Chocolate, and Strawberry taffy getting all the attention. Exotic flavors like Huckleberry, Pomegranate, and Oranges & Creme are winning at checkout with event planners, brides, and traditional consumers planning warm-weather parties. Salt Water Taffy is one of those candies that transcends age, comes in a bazillion colors and flavors, holds up in warm weather, and isn’t expensive. For party planners, this is what dreams are made of.

p.s. - Today, May 23, is National Taffy Day! Let the chew fest begin …


 


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in Candy, Marshmallow, Taffy, Trade Shows, Trends

Starbucks cups are dressed in red, Target’s Christmas aisles are up and twinkling, and peppermint candy canes are selling like hotcakes at Candy.com. This can only mean one thing. It’s game on for holiday party season.

That said, I did a little holiday party planning homework for you by contacting two prominent party planning/candy buffet experts to find out which candies they’ll be using on their clients’ holiday dessert tables and what trends they’re noticing as the holidays draw near. Here’s the skinny …

“Out with traditional red and green, and in with unique pairs like red and aqua, red and pink, and silver and white!” That’s the holiday hue forecast from Courtney Dial, founder and editor of Pizzazzerie, co-founder of The Bakery Spot, and author of the new book Push-up Pops, which is now available for pre-order.

Courtney’s forecast closely matches Pantone’s Color of the Year 2011 – Turquoise 15-5519, and Color of the Year 2010 – Honeysuckle Pink 18-2120.

To get Courtney’s modern and chic color palettes to really pop on a dessert table, try using SweetWorks’ new Celebration Collection of single-color candies, which includes Sixlets, Gumballs, and Candy Pearls in matte and shimmer options as well as foiled chocolate hearts and balls. (Click on any of the SweetWorks candies below to learn more.)

According to Courtney,  “Retro Holiday” is also hot. To set the stage for a nostalgic vibe, she suggests candies like Mallo Cups, old-fashioned candy sticks, and thin ribbon candy, and using wax lips as a sweet prop in a photo booth station. “Of course everything on a stick is as popular as ever,” she adds, “so use a bit of royal icing ‘glue’ to attach the wax lips to a lollipop stick.”

Courtney’s also a big fan of gingerbread decorating parties. “Whether it’s a princess pink gingerbread house theme or a traditional one, kids and adults alike absolutely go crazy over decorating sweet houses for the holidays,” she says.

Last year, Courtney hosted a Holiday Pink Tea Party where the guests created pink and white gingerbread houses. “It was a huge hit,” she says. Looking at her blog post and photos, yes it was.

Photos courtesy of Pizzazzerie

When asked what specific candy Courtney and her team favor during the holidays, Courtney offers up the peppermint stick. “They’re the cutest treat to serve alongside a hot chocolate bar or dip in chocolate for an extra-sweet favor,” she explains.

Courtney suggests building a peppermint candy station at holiday parties and letting kids dip their peppermints in milk and white chocolate and add a variety of colored sprinkles. Cute!

Marie Dannettelle, the founder of California-based Sweets Indeed, a company that specializes in high-end custom candy and dessert stations, says she consistently gets rave reviews when she includes caramels, peppermint bark, and homemade toffee on a holiday dessert table. Another of Marie’s perennial favorites? Gumdrops.

“To me, it’s not the holidays unless there’s a bowl of spice drops (gumdrops) around,” she explains. “In past years, we’ve even used them to make wreaths, trees, topiaries, necklaces, and more! One of these days I’ll create a dessert station centered around them.”

Candy.com now has mini and jumbo gumdrops to create the coolest Gingerbread House on the cul-de-sac. (For more product info, click on the gumdrops image above.)

For the 2011 holiday season, Marie also says she’s going to mix it up and stay away from traditional red and green. “I think pastels will make a big show in Christmas decor this year, especially in the desserts and candy section,” she says.

To achieve the softer holiday schematic for her clients, Marie is looking to Hammond’s Candy for its hand-pulled candy canes, candy ribbons, pillows, and straw candies offered in non-traditional, yet highly festive colors like bubble gum pink, berry blue, and sour apple green.

Marie and her team are also relying on their own handmade holiday Candy Kabobs to punch up holiday parties. (Candy Kabobs are available for purchase at SweetsIndeed.com.) The candy combinations and themes are crazy creative, vibrant, and fun. Here are a few teasers …

Photos courtesy of Sweets Indeed and The Pixel Studio

Many thanks to Courtney and Marie for their holiday party tips, trends, and go-to candies!

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