Posts Tagged ‘Tic Tac’

Hot and sweet candy and snack trends revealed at the exclusive retailer’s 2014 Sweets and Snacks Expo in Chicago included some old confectionery favorites like peanut butter and caramel sweets and some ancient grain and herbs added to the candy and snack world.  Click the picture below to see ABC’s great coverage of the 2014 Sweets and Snacks Expo top candy and snack trends.



And, check out  just some of these yummy sweets and snacks mixed with old and new spices, seeds, grains sure to delight your senses.

First up, the olde time favorite, peanut butter. This nut is showing up in all types of sweets and snacks from peanut brittle to peanut butter popcorn. One item sure to be popular is a crunchy peanut brittle with coconut made by Sophie Mae. Other nuts you can expect to see in your candy and snack aisles include almonds, cashews and chocolate with hazelnuts.

Candy PB trend--sophie may

Next, expect to see lots of candy and snacks combined in fun and creative ways using an Asian inspired hot spice that is fairly new to the US candy taste buds called Sriracha–our tongues will feel the burn. Instead of hot buttered popcorn, how about  hot sriracha popcorn  made by Indiana Popcorn?
candy sriracha trend


Other spices mixing with confectionery items this year will be Tabasco, ginger, rosemary, wasabi, sage, sea salt and pepper. This sounds like the candy and snack makers raided my spice rack.

A second olde type favorite candy, caramel, is making a big comeback including the classic Milky Way’s Simply Caramel bars …

Caramel Milky way


and Goetze’s yummy Chocolate Caramel Creams
Candy caramel trend

Or check out the popular cinnamon or mint herbs made by Tic Tac.


candy tic tacks


Mixing new and old flavors, sweets and snacks will be combined with ancient herbs, vegetables and seeds like quinoa, kale, chia, pumpkin seeds, seaweed, sesame, parsnips and peabutter–incredible flavor combinations sure to make our mouths happy and our bodies healthy.  The sweetest of all possible worlds!

Please let me know your thoughts in the comments section below.

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Overall Impression:

in Candy, Milky Way

Last week, a friend told me that Skittles has more than 8 million Facebook fans. I checked this Saturday, and sure enough, Skittles has 8,682,144 friends. When I checked again last night, Skittles was up to 8,727,245 friends. That’s 45,101 friends joining the party in 48 hours.

Hmmmm. This made me wonder how many Facebook friends other top US candy brands have amassed … and what it would look like if I matched up the 25 best-selling candy brands in the US with each brand’s number of Facebook friends. My unscientific results may startle you.

Sales Rank*      Brand (Manufacturer)              Facebook Fans

25                       Ice Breakers (Hershey)              21,051

24                       Orbit White (Mars)                     566,854

23                       Dentyne Ice (Kraft)                     7,343 (Canada)

22                       Tic Tac (Ferrero)                         933,074

21                       Hershey’s Kisses (Hershey)       84,532

20                       Trident White (Kraft)                   (see Trident, No. 6 spot)

19                        Butterfinger (Nestle)                  527,262

18                        Milky Way (Mars)                       none found

17                        Starburst (Mars)                         3,971,587

16                        3 Musketeers (Mars)                  126, 713

15                        Dove (Mars)                               38,476

14                        Skittles (Mars)                            8,720,108

13                        Twizzlers (Hershey)                   54,829

12                        Twix (Mars)                                984,655

11                        Eclipse (Mars)                            none found

10                        Extra (Mars)                               95,879

9                          Kit Kat (Hershey)                       889,183

8                          Stride (Kraft)                              689,771

7                          5 (Mars)                                     1,462,127

6                          Trident (Kraft)                            329,249

5                          Orbit (Mars)                               566,851

4                          Snickers (Mars)                         596,860

3                          Hershey’s                                   1,014,925

2                          Reese’s PB Cups (Hershey’s)   3,515,716

1                          M&M’s (Mars)                            1,152,646

(*Sales Rank based on retail sales data from Symphony IRI Group, a Chicago-based market research firm for the 52 weeks that ended on Sept. 6, 2009. Data collected from supermarkets, drugstores, gas/C-stores and mass market retailers, excluding Walmart.)

Extrapolating from my “research,” Facebook friends and product sales don’t really correlate. Skittles is by far the most popular US candy brand on Facebook, but it’s not in the top 10 for sales. Tic Tac has close to 1 million friends, but the itty-bitty mints rank 22 out of 25 for sales. Even so, it’s interesting to see which brands are using Facebook as a major marketing platform, and which are not.

I am always a fan of the underdog, so if Mars does decide to create a Facebook page for Milk Way, I want to be the first BFF.

What candy brands have you “friended”?

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