If you watched National Lampoon’s Animal House with a keen eye, you may recall the film’s Dean Wormer reading a list of pranks committed by members of the Delta House fraternity. One of those pranks was dumping a truckload of Fizzies® into a swimming pool during a swim meet. (That is pretty clever.)
I vaguely recall getting a packet of Fizzies in my grammar school days and tapping a candy tablet on my tongue before dropping it into a glass of water to get the little fizzle blast. My kids have never tried this trick—or Fizzies—so I’m feeling a bit neglectful.
Luckily, the Fizzies brand is still going strong in 2011. In fact, it’s back with all new packaging that includes the original Fizzies logo from 1957, and a starring role in one of Food Network’s “Unwrapped” episodes (see video below). As a nudge to try (or re-try) Fizzies, all flavors are 10% off at Candy.com during the month of April.
Chris Briggs, the national accounts manager at Amerilab Technologies, Inc., the manufacturer of Fizzies, gave me some inside scoop on the company’s only confectionery brand. (Amerilab is a leading effervescent contract manufacturer.)
Chris says Root Beer is the top-selling Fizzies flavor and it’s also one of the original flavors. The flavor lineup today includes Root Beer, Cherry, Orange, Lemonade, and Blue Razz. All five varieties are sugar-free, enriched with Vitamin C, and come 12 tablets to a pack.
In the mid-1970s, while I was busy watching “Bewitched” and “ZOOM,” Fizzies was owned by the Warner-Lambert Pharmaceutical Company, and was sold unsweetened with the instructions calling for the addition of “one tablespoon of sugar and ice.”
Nowadays, Fizzies is sweetened with sucralose (a.k.a. Splenda), and each tablet creates a 5-calorie drink. Chris suggests plopping Fizzies into carbonated beverages like Coke and 7UP to create your own version of Cherry Coke, Mountain Dew, or Orange Crush. Even better, he says, adult consumers can pop a Lemonade Fizzies into club soda on the rocks with a splash of Vodka, and finish it off with a twist of lime. Hello summer!
Chris also lobs out the idea of crushing Fizzies tablets and sprinkling the powder on ice cream or cupcakes. “If done correctly, you can get a bit of a zing. An unexpected flavor,” he explains. “The challenge is that moisture instantly begins the effervescing process.”
So, the trick for using Fizzies as a topping is to sprinkle it on fast and serve even faster. What kid wouldn’t love a good fizz with ice cream, cake … or Cheerios?
New Fizzies Tablets for Hot Beverages
This summer, the Fizzies brand will be expanding with two new hot products: Fizzies Hot Apple Cider and Hot Cocoa. Both will be debuting at the Sweets & Snacks Expo in Chicago.
Hot Apple Cider and Hot Cocoa are seasonal and limited editions to the Fizzies brand. These effervescent tablets (8 tablets to a pack) are designed to dissolve quickly in warmed milk (Hot Cocoa) and hot water (Hot Apple Cider). “The warmer the liquid, the faster the effervescent tablets dissolve,” says Chris.
To avoid messy powder packets in my own home, I’ll be giving these a whirl.