Posts Tagged ‘Now & Later’

Now here’s an interesting holiday fact from the National Confectioners Association (NCA):

“When eating candy canes, boys are almost twice as likely to crunch their candy canes than girls.”

Intrigued by this gender mind bender, I decided to do a little candy cane consumption testing of my own. Yesterday, my two children came home after school and I presented them each with a candy cane. They looked at me like I had 10 heads since it’s early November and candy canes aren’t typical after-school fare.

I watched with a careful eye as they consumed their canes while muddling through homework. And sure enough, my son crunched his immediately and my daughter took her sweet time to create a super-sharp point on the straight end to poke her brother. Little devil.

Crunch or no crunch aside, candy canes do have a huge fan base. The NCA reports that more than 1.8 billion candy canes will be made for the winter holiday season in traditional peppermint flavor as well as non-traditional flavors like super-sour, fruit, and tropical fruit.

Based on the number of newcomer brands to the candy cane category like Jolly Rancher, Now & Later, Sour Patch, Bubblicious, Jelly Belly, Cinnabon (yes, Cinnabon), etc., I would venture to guess that the 1.8 billion figure won’t be shrinking anytime soon.

Even so, I am traditionalist. Only peppermint candy canes for me this holiday season, and I’ll savor them to a nice, sharp point.

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