Posts Tagged ‘Nestle’

There’s a time and a place for everything. Candy is no exception.

So, I was chatting it up with my neighbors again and we got on the topic of road candy, as in the candy you’d pick if you were going on a lengthy road trip. It’s probably not the same candy you’d pick if weren’t heading out on the highway.

For example, if I were driving from Chicago to Minneapolis, I’d buy the giant box of Milk Duds. If I were milling around waiting to pick up a prescription at Walgreens, I’d probably pick up a bag of Dove Promises. Drilling down further, if it was December 1 and I was killing time at Walgreens, I’d pick up Dove Peppermint Bark Bites.

I’m getting off track. My point is that we associate different candies for different environments. I seem to think Car = Milk Duds. Back in her college days, my neighbor said she downed Red Hots and coffee before exams. For her, Library Cubicle = Red Hots. (My neighbor did well in school, so the fiery combo must have worked.)

This all brings me to my next and last point. Thank g-d, right?

At the movie theater, I typically buy (or smuggle in) Twizzlers. while my daughter always gets a box of Nestle Buncha Crunch. Those aren’t our all-time favorite candies, but they are our all-time favorite theater candies.

If you tell us your favorite theater candy after this post, on Facebook, or Twitter, you’ll be entered to win a $25 Candy.com Gift Certificate.

How to enter on Twitter? It’s simple. Just follow these steps:

1. Follow @CandyDotCom on Twitter

2. Tweet the following: “I just entered the @CandyDotCom Candy Giveaway. My favorite theater candy is ____. http://bit.ly/9nDhIm #CandyDotCom
(fill in your favorite theater candy, of course!)

3. That’s it! You’re done!

On Friday, Oct. 22, I’ll post the $25 Candy.com winner and the top 10 theater candies based on all of your Twitter posts. I wonder if Twizzlers will make it into the top 10?

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Candy manufacturers go to great lengths to come up with catchy names for their products. Cases in point: Whatchamacallit, Goo Goo Clusters, Abba-Zaba, and Cherry Mash.

For this week’s Candy.com contest, submit the wackiest existing or retired candy brand name that comes to mind. (No making up wacky candy names … although that could be a good contest down the road. Butterfinger was the result of a public contest held by the candy bar’s original manufacturer, the Curtiss Candy Company.)

Everyone who leaves a comment after this post or on Facebook will be entered to win a dozen Wonka Scrumdiddlyumtious bars (sorry, this name’s off limits).

We’ll announce our Scrumdiddlyumtious winner this Friday, so stay tuned!

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Last week, a friend told me that Skittles has more than 8 million Facebook fans. I checked this Saturday, and sure enough, Skittles has 8,682,144 friends. When I checked again last night, Skittles was up to 8,727,245 friends. That’s 45,101 friends joining the party in 48 hours.

Hmmmm. This made me wonder how many Facebook friends other top US candy brands have amassed … and what it would look like if I matched up the 25 best-selling candy brands in the US with each brand’s number of Facebook friends. My unscientific results may startle you.

Sales Rank*      Brand (Manufacturer)              Facebook Fans

25                       Ice Breakers (Hershey)              21,051

24                       Orbit White (Mars)                     566,854

23                       Dentyne Ice (Kraft)                     7,343 (Canada)

22                       Tic Tac (Ferrero)                         933,074

21                       Hershey’s Kisses (Hershey)       84,532

20                       Trident White (Kraft)                   (see Trident, No. 6 spot)

19                        Butterfinger (Nestle)                  527,262

18                        Milky Way (Mars)                       none found

17                        Starburst (Mars)                         3,971,587

16                        3 Musketeers (Mars)                  126, 713

15                        Dove (Mars)                               38,476

14                        Skittles (Mars)                            8,720,108

13                        Twizzlers (Hershey)                   54,829

12                        Twix (Mars)                                984,655

11                        Eclipse (Mars)                            none found

10                        Extra (Mars)                               95,879

9                          Kit Kat (Hershey)                       889,183

8                          Stride (Kraft)                              689,771

7                          5 (Mars)                                     1,462,127

6                          Trident (Kraft)                            329,249

5                          Orbit (Mars)                               566,851

4                          Snickers (Mars)                         596,860

3                          Hershey’s                                   1,014,925

2                          Reese’s PB Cups (Hershey’s)   3,515,716

1                          M&M’s (Mars)                            1,152,646

(*Sales Rank based on retail sales data from Symphony IRI Group, a Chicago-based market research firm for the 52 weeks that ended on Sept. 6, 2009. Data collected from supermarkets, drugstores, gas/C-stores and mass market retailers, excluding Walmart.)

Extrapolating from my “research,” Facebook friends and product sales don’t really correlate. Skittles is by far the most popular US candy brand on Facebook, but it’s not in the top 10 for sales. Tic Tac has close to 1 million friends, but the itty-bitty mints rank 22 out of 25 for sales. Even so, it’s interesting to see which brands are using Facebook as a major marketing platform, and which are not.

I am always a fan of the underdog, so if Mars does decide to create a Facebook page for Milk Way, I want to be the first BFF.

What candy brands have you “friended”?

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