Posts Tagged ‘NCA’

Now here’s an interesting holiday fact from the National Confectioners Association (NCA):

“When eating candy canes, boys are almost twice as likely to crunch their candy canes than girls.”

Intrigued by this gender mind bender, I decided to do a little candy cane consumption testing of my own. Yesterday, my two children came home after school and I presented them each with a candy cane. They looked at me like I had 10 heads since it’s early November and candy canes aren’t typical after-school fare.

I watched with a careful eye as they consumed their canes while muddling through homework. And sure enough, my son crunched his immediately and my daughter took her sweet time to create a super-sharp point on the straight end to poke her brother. Little devil.

Crunch or no crunch aside, candy canes do have a huge fan base. The NCA reports that more than 1.8 billion candy canes will be made for the winter holiday season in traditional peppermint flavor as well as non-traditional flavors like super-sour, fruit, and tropical fruit.

Based on the number of newcomer brands to the candy cane category like Jolly Rancher, Now & Later, Sour Patch, Bubblicious, Jelly Belly, Cinnabon (yes, Cinnabon), etc., I would venture to guess that the 1.8 billion figure won’t be shrinking anytime soon.

Even so, I am traditionalist. Only peppermint candy canes for me this holiday season, and I’ll savor them to a nice, sharp point.

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If you want to know what cool, new candy will be hitting your store shelves next, a good indicator is the top 10 candies scanned by major retail buyers at the National Confectioners Association’s Sweets & Snacks Expo.

The annual expo is the grande dame of North American candy shows and a big launching pad for manufacturers.

Take a peek at what’s in (or about to be in) store …

10. Reese’s Peanut Butter Cups Minis by The Hershey Company
9. Jelly Pop by Decoria Company, Ltd.
8. Jumbo Push Pop by Bazooka Candy Brands
7. Pop Rocks Chocolate by Pop Rocks Inc.
6. Dark Chocolate Acai Blueberry and Goji by Brookside Food Ltd.
5. Snow White Gift set from Pez Candy, Inc.
4. Disney licensed items by Imaginings 3, Inc.
3. M&M’s Pretzel by MARS Chocolate North America
2. ICEE Fizzing Lollipops by Koko’s Confectionery & Novelty
1. Cocktail Classics jelly beans by Jelly Belly Candy Company

If you’ve tried any of these newbies, spill your thoughts, please.

Photo by Jose Ole

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