Summer officially kicks off on June 20, and we’re ready to party … with candy (of course)! Fresh from the Sweets & Snacks EXPO in Chicago, our candy buyer, Rita Cummings, shares 4 hot candy trends with serious
staying sticking power.
1. Colored Marshmallows
The classic white marshmallows we’ve always sandwiched between two graham crackers and a Hershey’s Bar, now come in a rainbow of colors.
Single-color marshmallows (a.k.a. pure fluff ) are ideal for candy buffets because they look beautiful in a glass apothecary jar and work well with other candies. They’re also fun to roast around a campfire. What 10-year-old (or 40-something) wouldn’t want a blue, pink, green, or yellow S’more?
Shake up things up s’more by swapping out the classic Hershey Bar with a Reese’s Peanut Butter Cup, Rolos, Cookies ‘n Cream Bar, or Ghirardelli Squares. Or make Rice Krispie Treats with pink marshmallows and sprinkle on hot pink and green M&M’s. It’s summer. Have fun. Go color crazy!
2. Unique Candy Toppings for Ice Cream
Sure, hot fudge sundaes will always be cool, but a DIY ice cream sundae bar with unique toppings like Mini Gummy Bears, Petite Pastel Nonpareils, Penguin Gummies, Mini Sugared Cupcake Gummies, Single-Color Sixlets and Pearls … that’s hot!
3. Cherry-Flavored Candy
If you’re a cherry lover, this could be your best summer ever. Candy & Snack TODAY magazine’s May/June 2012 story, Capitalizing on Cherry Candy, details continued consumer interest in cherry-flavored candy. In the story, Jelly Belly’s John Pola, vice president of specialty sales, sums it best, “People are attracted to red. It doesn’t matter what mix you have; the reds always go first, and in many instances that red is cherry.” Amen.
4. Still Sizzling: Salt Water Taffy
Based on soaring Salt Water Taffy sales at Candy.com and its use in candy buffets, this is one candy category that’s going to have another great summer. And, it’s not just Vanilla, Chocolate, and Strawberry taffy getting all the attention. Exotic flavors like Huckleberry, Pomegranate, and Oranges & Creme are winning at checkout with event planners, brides, and traditional consumers planning warm-weather parties. Salt Water Taffy is one of those candies that transcends age, comes in a bazillion colors and flavors, holds up in warm weather, and isn’t expensive. For party planners, this is what dreams are made of.
p.s. - Today, May 23, is National Taffy Day! Let the chew fest begin …