Posts Tagged ‘Flavor Trends’

11 Mar

Sweet Flavor Trends 2011 0

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Contest Update: The winner of the $25 Candy.com gift certificate is Michele Clark Powell! Michele answered the question posted below, “What NEW jelly bean flavor would you like to see made?” with “Potato Chip.” Congrats Michele and thanks to all who participated!
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Flavor trends in the sweets arena are fascinating and fickle. Last year at the Sweets & Snacks show in Chicago, honey, bacon, and coconut had the press talking and manufacturers making. Coconut is apparently still hot as Mars will be launching its Limited Edition Coconut Twix next month right before Easter madness. Not sure of bacon’s confectionery future.

(As a side note, check out LAWeekly’s Top 10 Kit Kat Flavors You’ve Probably Never Tried. No sign of honey, bacon, or coconut in these Kit Kats.)

Bell Flavors & Fragrances, one of the big flavor development houses, released its Top 10 Sweet Flavors in 2011, which does include a variation of coconut. Bell says its sweet list is based on its customer requests over a 12-month period, trend scouting, and outside research resources like Mintel.

1. Chocolate Soufflé
2. Honey Vanilla
3. Red Velvet
4. Caramel Macchiato (I’m surprised about this one. It seems so Starbucks 1999.)
5. Yumberry (Had to look this one up. It’s a real fruit grown mainly in China. It’s pretty, but apparently pretty tart.)
6. Coconut Crème
7. Sweet Potato
8. Ginger Peach
9. Mint Citrus
10. French Toast

I don’t know if I’d eat a Sweet Potato gummy bear, French Toast Tic Tac, or a Yumberry jelly bean, but I might have said that of pomegranate six years ago.

Yumberries

With all this flavor talk, I’ve got a good Friday contest idea. Answer the following question after this post or on Facebook or Twitter and you’ll automatically be entered to win $25 Candy.com gift certificate. Here goes:

What NEW jelly bean flavor would you like to see made?

I personally would like to see Brown Sugar, Banana Fudge, or Nutella. Go wild with your imagination! If you need  inspiration, take a peek at Jelly Belly’s official 50 flavors.

I’ll announce the random winner on Monday after a nice, long short daylight-savings weekend. Have a good one!

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In the event that you’re a curious cat like me when it comes to regional flavor preferences of the sweet variety, the Jelly Belly Candy Co. tracks its best selling jelly bean flavors by state and by country.

Some of the following top four flavors by country are predictable, and some are a bit surprising like America’s love of Buttered Popcorn and Licorice. According to Tomi Holt, director of communications for the Jelly Belly Candy Co., Licorice is always in the top three flavors in the US (it’s No. 1 in Alaska), which I find interesting. Licorice has never made it on the UK’s top three list. Even more interesting.

Australia
No. 1: Smoothie Blend flavors
No. 2: Bubble Gum
No. 3: Buttered Popcorn
No. 4: Strawberry Cheesecake

Germany
No. 1: Very Cherry
No. 2: Tutti-Fruitti
No. 3: Green Apple
No. 4: Red Apple

Hong Kong
No. 1: Lemon Lime
No. 2: Candy Floss
No. 3: Bubble Gum
No. 4: Coconut

Korea
No. 1: Berry Blue
No. 2: Candy Floss
No. 3: Lemon
No. 4: Lemon Lime

United Kingdom
No. 1: Beanaturals
No. 2: Very Cherry
No. 3: Green Apple
No. 4: Bubble Gum

United States
No. 1: Very Cherry
No. 2: Buttered Popcorn
No. 3: Licorice
No. 4: Blueberry

Within the United States, “Crushed Pineapple” is one of Hawaii’s top three favorite Jelly Belly bean flavors (shocker). There are some statewide surprises, though …

Connecticut
In Top 3: Tangerine

Idaho and Montana
In Top 3: Juicy Pear

Kansas, Georgia, and New Jersey
In Top 3: Sizzling Cinnamon

Kentucky
No. 1: Dr. Pepper

Maryland
No. 1: Bubble Gum
No. 2: Tutti-Fruitti

Rhode Island
In Top 3: French Vanilla

Washington D.C.
In Top 3: Blueberry

Jelly Belly’s Tomi Holt says the company often gets consumer requests for savory jelly bean flavors like hot dog, nacho, and hamburger.  The “Barf” flavor (so unsavory) in Jelly Belly’s BeanBoozled line is actually a cheese pizza flavor that failed in prior taste tests. According to Tomi, foul flavors like Jelly Belly’s Skunk Spray and Barf have to be produced after hours to avoid consumer tour times. The midnight shift must be bitter.

Here on Candy.com, the best-selling Jelly Belly flavor is currently Berry Blue in a five-pound case. This may have something to do with the blue hue earning wedding palette kudos at TheKnot.com while wedding season is in full bloom.

What is your favorite Jelly Belly bean flavor? I dig Dark Chocolate.

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