Posts Tagged ‘Chocolate’

Right on the heels of my last post about 2010 candy product launches, a new candy bar has come to market: Bosco Milk Chocolate Bars. And, yes, it’s the same “Bosco” as Bosco brand Chocolate Syrup.

If you’re not familiar with Bosco Chocolate Syrup, it’s a brand that’s been around since 1928. Dick Van Dyke and Virginia Graham hawked Bosco back in the ’50s:

In 1960, Bosco Chocolate Syrup made a cameo in Alfred Hitchcock’s thriller, Psycho. The syrup was used as “blood” in Janet Leigh’s unforgettable shower scene.

Bosco Syrup also appeared on Laverne & Shirley (Bosco chocolate milk was Squiggy’s favorite drink) and Seinfeld. In the Nov. 1995 “The Secret Code” episode of Seinfeld, George Costanza reveals that his ATM PIN is “Bosco.”

Scott Sanders, vice president of the family-owned Bosco Products, Inc., says his dad, Steve, was contacted by Shrek 2 personnel to get permission to use the “I love Bosco” jingle. It made the 2004 film’s soundtrack.

And now, in the new year, big and small screens have a new prop star: the 3.5-ounce Bosco Milk Chocolate Bar.

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Free Bosco Products Giveaway!
Bosco Milk Chocolate Bars are available exclusively on Candy.com through January! Pre-orders are available now; first shipment begins Mon.,  Jan. 10.

Try a bar and tell the Candy.com community what you think. EVERYONE who comments on ANY Bosco product (fond Bosco memories, anyone?) will be entered to win a Bosco T-shirt and a Bosco Variety Pack. So … spill your thoughts!
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According to Paul Pruett, CEO of the Praim Group and manager of Bosco’s chocolate brand, the new all-natural milk chocolate bars are formulated to taste like Bosco Chocolate Syrup.

Unlike the syrup, however, the milk chocolate bars aren’t vitamin-fortified. Scott says fortifying the bars was a consideration, but that it presented technical complications and didn’t quite match the needs of the broader target market the bars are expected to attract.

Bosco Chocolate Syrup was originally created by a Camden, NJ-based physician to help with digestion. The extra thick syrup was later marketed as a “milk amplifier” and included iron and Vitamin D. Today, the product (which Scott describes as “fudge-like”) is positioned as an all-natural ice cream topper and milk syrup, and is fortified with B Vitamins.

At brick-and-mortar retail outlets, Scott and Paul both say the ultimate goal is for Bosco Syrup and Bosco Milk Chocolate Bars to be merchandised together, but they acknowledge the fact that the buyer for those two categories isn’t always the same person. It’s a big hurdle, but Paul says, “We’re bullish on that partnership.”

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Candy products come and go. Some you don’t miss, others you miss terribly.

I miss the braided caramel and chocolate Marathon bars and Bub’s Daddy Bubble Gum (especially the apple flavor).

I don’t miss the Peter Paul Caravelle bar.

I wish Tootsie Roll Industries would offer a box of just red Dots. I also wish a manufacturer would come out with a really good drug store version of an English toffee bar with a thick layer of milk chocolate. Heath doesn’t do it for me. (My kids wish for edible Japanese erasers, but I have a feeling those are already invented.)

Looking back on 2010, several brands/line extensions were “invented,” including Jelly Belly Honey Beans, M&M’s Pretzel, American Licorice Co.’s Natural Vines, and Gimbal’s Honey Lovers.

Also in 2010, a handful of vintage brands made surprise comebacks like Bonomo Turkish Taffy, McCraw’s Flat Taffy, and Astro Pops.

Heading into 2011, are there any candies you’d like to see invented, reformulated (e.g., I wish Nestle Crunch Bars could be made with quality chocolate), or coaxed out of retirement?

Anything’s possible, so post your ideas below or on Facebook. You never know who’s reading.

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There has been quite a bit of talk on Twitter and the food blogs this week over the classic combination of peppermint and chocolate.

Slashfood came out with a slide show of The Best Peppermint Treats. (Spoiler alert: Ghirardelli Peppermint Bark Squares, Dove Peppermint Bark Promises, and Hershey’s Candy Cane Kisses made the cut.)

Cybele May of CandyBlog.net just gave Russell Stover’s Peppermint Bark Snowman a favorable review.

Today on MarthaStewart.com, editor Amy Conway, posts a super-simple Candy Cane Ice Cream Sandwich made with crushed candy canes and chocolate wafers.

This all makes me wonder …

What’s your favorite Peppermint-Chocolate Treat?

Is it …

- Ghirardelli Peppermint Bark Squares

- Dove Peppermint Promises

- Hershey’s Candy Cane Kisses

- York Peppermint Patties

- Andes Mints (did you know Andes Mints are now available as baking chips? I just spied them at Target!)

- Junior Mints (must see heart-shaped Junior Mints!)

- Williams-Sonoma’s Peppermint Bark

- Trader Joe’s Candy Cane Joe-Joe’s

… or something else?

Name your peppermint-chocolate poison after this post or on Facebook. Mine? Dove’s Peppermint Bark Promises. One bite, tons of choco-pepperminty bark.

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If you have ever eaten a chocolate that’s shaped and wrapped in foil to resemble a ladybug, football, sneaker, coin, pansy, turkey, Christmas present, miniature Santa, poker chip, or globe, it’s a good chance it came from the Madelaine Chocolate Company.

Since 1949 when brothers-in-law Henry Kaye and Jack Gold founded the chocolate company in a compact loft in New York City, it has specialized in foil-wrapped chocolates—particularly seasonal items like Easter eggs and miniature Santas.

Earlier this week, I had a chance to chat with Henry Kaye’s granddaughter, Estee Farber, who entered the family business seven years ago and is now the company’s marketing director.

For the record, it took no arm twisting for Estee to come to work in the family chocolate factory, which is now located in Rockaway Beach, NY. “I think I always knew I would like to work in the business,” she says. (Um, hello, Willy Wonka dream come true.)

Now here’s an interesting fact that I really should put in a sidebar, but I’m plunking it right here instead: The Madelaine Chocolate Company is named after Madeleine Carroll, a beautiful British actress who starred in a few Alfred Hitchcock movies. According to Estee, her grandfather had a crush on Miss Carroll back in the day. He and his brother-in-law also thought her first name had a nice ring to it, so they made it the company name with a slightly different spelling, Madelaine vs. Madeleine. (I wonder if the starlet ever knew she had a chocolate company named after her?)

At any rate, The Madelaine Chocolate Company got its start with tiny foiled chocolate eggs made with Peter’s Chocolate. Madelaine’s still uses Peter’s Chocolate, a brand now owned by Cargill, Incorporated.

The beautiful foils used to wrap the chocolates were originally found in Italy and still come from Italy. (Look directly below at photo of Madelaine’s assembly line workers back in the 1950s looking awfully lovingly at bunnies about to get “foiled.”)


According to Estee, the company’s most popular “everyday” items coming off the line today are celebratory chocolate cigars in gold, pink, and blue foils. (My husband, proud as a little peacock, gave these out when our two kids were born.) In the Christmas category, Estee says the foiled miniatures (Santas, presents, balls, and snowmen) are perennial favorites. The minis also happen to be the company’s best-selling items overall.

This Easter, the company is rolling out new Dueggs, which are egg-shaped, double-filled milk chocolate truffles. (One of the Dueggs truffle varieties is half filled with marshmallow, the other half caramel. Double yum!)

Double-filled Duegs Truffle

The Dueggs are a spin-off of Madelaine’s Duets double-filled truffles, which launched in March 2010 and won the NCSA’s best new product award.

Double-filled Duets Truffle

Estee says her family’s chocolate company is also working on expanding its seasonal line of Duets for Holiday 2012 with new flavor combinations and holiday-themed packaging. (Just in case Estee is reading this, I vote for a peppermint-milk truffle flavor combination.)

Below is a snapshot of some really cool items from the Madelaine Chocolate Company’s Holiday 2010 Collection: (Click on each image for more product information. Click here for all Madelaine products available at Candy.com.)

Christmas Tree Tower Keepsake

Penguin Giftable (really cute!)

Santa With Presents Gift Box

Miniature Santas Gift Bag (great hostess gift)

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