If you’ve been missing chewy Black Cow caramel candy, I’ve got good news. It’s back—and it’s chewier than ever.
After a 25-year hiatus, Black Cow—the sister candy to Slo Poke—has officially relaunched in two new formats: 1.5-ounce bars and bite-sized chews. The chocolaty-caramel treat has also undergone a reformulation.
“Originally, Black Cow was a Slo Poke caramel dipped into a compound chocolate,” says Rich Warrell, director of sales and marketing for Classic Caramel, a division of The Warrell Corporation and current manufacturer of Black Cow and Slo Poke brands. “Our version is a firmer, full-flavored caramel with real chocolate in the piece itself—like a much richer Tootsie Roll, which is also a type of a chocolate caramel.”
Just like Black Cow, Slo Poke will now only be available in bar and bite-sized formats, which is a bit of a bummer if you’re a sucker fan. Rich Warrell did confirm, however, that the recipe for Slo Poke is the same. No sucker stick, same taste, no problem on my end.
Michele Levinski is the winner of the “Guess which classic candy is coming out of retirement?” contest. Michele was the first person to guess Black Cow. (She actually guessed “Chocolate Cow,” but close enough.) As the official winner, Michele will receive a case of Black Cow caramel candy. Congrats Michele and thanks to all who participated. We had more than 275 guesses!
The history of Slo Poke and Black Cow reads like the resume of a serial job hopper. Both brands have changed manufacturers multiple times before finally landing in Classic Caramel’s facility in Camp Hill, PA.
M.J. Holloway & Co., Beatrice Foods, Leaf Brands, Pittsburgh Food and Beverage Company, and Gilliam Candy all played a part in keeping these two brands alive and well in America. (At one point M.J. Holloway had extended its line to Banana, Orange, Pink, and Purple Cows.)
Throughout all of the company hopping, a few things have remained the same. Both candies are still wrapped in brown and mustard-yellow packaging and both kept their same nostalgic logos with the rounded sans-serif fonts.
Come to think of it, a Slo Poke and a Black Cow should still last though an entire “Rocky” movie, too.
Black Cow bars and bites are available exclusively at Candy.com. Pre-book now for March 15 ship date!