Posts Tagged ‘Birthday’

Nancy Pfeifer, party planner and owner of the etsy party supplies shop A to Zebra Celebrations, had a light-bulb moment after several customers inquired about where they could sell their used party supplies as well as buy the A to Zebra supplies that Nancy handcrafts and uses for her own parties.

That aha moment came this past spring, and on September 1, 2011, MyPartyIsOver.com was born.

I caught up with Nancy to see how her brilliant new e-baby is faring and what has transpired since her official launch. Read on …

Candy.com: In a nutshell, what is MyPartyIsOver.com?

Nancy: It’s a marketplace for customers to buy and sell new and used party decorations, props, etc.

Candy.com: What motivated you to launch MyPartyIsOver.com?

Nancy: I opened my A to Zebra Celebrations etsy shop back in October 2009. All of my items are handmade and designed by me.  My customers constantly ask if I can sell whatever I used on my daughters’ parties.  Some people have also inquired about where to sell their leftover party decorations after their party is over.  I researched for a place to do this, but found nothing.  I found a few wedding resale sites, but nothing for all parties.

Candy.com: What’s been your biggest surprise so far since launching MyPartyIsOver.com?

Nancy: The traffic to the site in addition to how quickly things have sold.  The site launched on September 1, 2011, and became popular right away. The Facebook page reached 1,000 fans in the first month. I have had over 30 countries visit the site in the last four weeks. The feedback from fans has been extremely positive. I am pleased how well things are going.

Candy.com In addition to used party products, will you accept new, overstock items?

Nancy: Anybody can sell new or used products as long as they are party-related.

Candy.com: Are there any party items you won’t list on your site (i.e. perishables)?

Nancy: No damaged or stained items.  No pornographic materials.  Candy and related party food items are permissible.

Candy.com: I understand that your registration is free, but there is a small fee to place a listing. How much is it?

Nancy: The listing fee is $0.75 cents per item, per month. No percentage taken from a sale. Upgrading a listing to the homepage is $0.95 cents per item, per month.

Candy.com: What are your pricing guidelines?

Nancy: My suggestion is to sell your items on the low end if you really want them out of your closet. People that visit my site want to shop a great bargain. If you over-price your items, they will not sell. You must also consider the shipping costs and how this can be a turn off to the buyer.

My rule of thumb is …

New items: 25-30% off the retail price
Used items: 50-60% off the retail price

Candy.com: What are the benefits of using your site vs. ebay or Craigslist to list gently used products?

Nancy: One of the benefits to use my website is that I don’t charge a percentage of sales like ebay does. Another advantage is that I am getting thousands of visitors every day. My visitors are strictly looking for party items, so you have a better chance at selling them quick.  Craigslist is free and popular for selling household items, but not party-related items.

Candy.com: So far, what type or category of items seem to be selling best?

Nancy: Party banners are selling the most in addition to party decor such as centerpieces, candle holders, vases, favors, etc.

Candy.com: Has it been difficult finding party throwers to list their used products?

Nancy: Yes, it has been difficult. Social media and marketing like Facebook and Twitter are very helpful, but they are a full-time job. I am trying to manage this website and my A to Zebra Celebrations shop while also doing my own marketing. These things are in addition to being a housewife and stay-at-home mother of two beautiful girls. It’s a challenge.

Candy.com: Your site is so well organized and easy to use! How long did it take from start to finish to get it launched?

Nancy: My idea to create this website was back in April. I knew I wanted something trendy, fun, and easy to navigate. I did my research and hired someone to start creating the site in May. I wanted the launch date to be September 1, 2011, so we made it happen in six months. There are still some changes and improvements I hope to get done in 2012. However, I will be offering advertising spots in the next couple of weeks.

Congrats Nancy! For more information, visit:

MyPartyIsOver.com
Facebook/MyPartyIsOver
Twitter/MyPartyIsOver

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in Business, Candy, Candy Buffets, News, Trends

30 Jul

Happy Birthday Candy.com! 0

This month marks Candy.com’s second year online. Oh, what a ride it’s been!

In two years, Candy.com has sold more than 1 million pounds of candy, appeared on “The Martha Stewart Show” in February 2011 (Valentine’s Day segment) and May 2011 (Wedding Shower segment), as well as several other publications, has a supportive Facebook and Twitter following, and has been lucky enough to be able to help thousands of brides, party planners, parents, and candy lovers create memorable candy buffets, dessert tables, party favors, and candy crafts. Woo hoo!

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Fun fact:
If you lined up each Bonomo Turkish Taffy bar sold to date at Candy.com end-to-end, it would almost reach the top of Mount Kilimanjaro. That’s some serious taffy eating!
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Working at Candy.com is as fun as it sounds, too. The Candy.com team is dreamy. I wish everyone could work with positive, energetic people like this. It’s hard not to gush.

So, many thanks for your candy business over these last two wonderful years. It is much appreciated. In celebration of our birthday and our great customers, please take 10% off your entire order this weekend with webcode gift10. (Offer ends Sunday, July 31, 2011 at 11:59 p.m. est.)

And now, it’s time for cake … and M&M’s.

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in Business, Candy, News

There is a good chance that you need to send a birthday gift to a friend this month or next. According to the National Center for Health Statistics, more people in the United States have their birthdays in August than any other month, followed by July and September.

There is also a good chance that you need to send a birthday gift to a friend on October 5, which is the most popular birth date in the United States. (Rumor has it that New Year’s Eve is the conception date for those kids.)

While I’m on a roll, there is also a good chance that you need to send a birthday gift to a friend next Tuesday since Tuesday is the most popular day of the week for Americans to be born.

Ok, enough with the stats. You need gift ideas!

- Check out the More than a Pound Cake Candy Bouquet. It’s Candy.com’s top-selling candy bouquet and it’s 16-plus ounces of cool.

- The Blow Out The Candles Candy Gift Basket has an option to add a personalized wrapper to the Cookies & Crème bar for an extra $1. Cheap and clever!

- Take your friends and family members down memory lane with the Blast From the Past Candy Gift Basket filled with full-size Mr. Goodbar and Zero bars, Sugar Babies, Dots, Bit-O-Honey, Twizzlers, Pixy Stix, candy buttons, and more.

- Make your birthday cards really memorable (and edible) by including a snack-sized bag of Jelly Belly Happy Birthday Jelly Beans or hand out these little bags of beans at your own birthday party.

Now back to mindless birthday stats … I just found out that I am 1,364,552,283 seconds old, I could have boiled 5.05 ounces of water with the number of candles on my 2010 cake, and that I was conceived on a Monday and born on a Monday. TMI? Definitely, but plug in your birth date at PaulSadowski.com/birthday.asp and you’ll get TMI, too.

Planning a birthday party? Create a candy buffet at 10% off! Use Coupon Code buffet 10 at Candy.com. Hurry offer ends August 15.

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Now that candy buffets are as common as cakes and cupcakes at weddings, baby showers, birthday parties, etc., I thought I’d check in with a handful of event planners to get their tips on building the best candy buffets, pitfalls to avoid, and trends they’re noticing. I’ve got some gems:

Tracey Baxter, Aisle Do, Charlotte, N.C.

- Offer multiple containers of the same candy to control traffic and add symmetry to the buffet design. If guests can access the same candy at two locations on the buffet, they wait in line for half the time.”

- Use scoops proportional to candy sizes. To determine if guests will get the right amount with each utensil, ask yourself, “Will this scoop provide a handful of this candy?”

- Know when to stop. Variety is important but more than 15 different types of candy presents too many options for a buffet to still be functional. Extreme variety does work well, however, when using a single candy type in multiple flavors such as jelly beans, taffy, rock candy, or chocolate gems.

- If your event is not bent toward specific flavors, name your candies something related to the theme. For example, with a nautical theme, “gummy melon O’s” could become “Melon Life Preservers.”

- Use signs to let guests know what family member or friend picked the candies and/or flavors they are enjoying.

Kim Byers, The Celebration Shoppe, Columbus, Ohio

- I spend a lot of time with others in this industry and I see a lot of candy tables. Almost every single one now has saltwater taffy on it. I think it has a great deal to do with nostalgia and the ability to get it in so many colors.

- In the past five months we’ve created printable candy table/buffet tags. They’re selling like hotcakes.

  • Candy Dish Tags from The Celebration Shoppe

Heather Kuhn, Sweetest Candy Buffets, Carmel, Ind.

- We’re seeing an interest in using multiple flavors of gourmet jelly beans and including “recipes” for eating those jelly beans together.Recently, we have had people inquiring about including unique items on their buffets, such as flavored popcorn or cake bites/balls.

Terri Altergott, ?Something Borrowed, Something New Events, Uxbridge, Mass.

- Routinely, I’m asked to create a visually interesting candy buffet. In a few weeks, we’re adding lots of bling to a candy table. Envision crystals with light dancing off of them and submersible lighting at the bottom of each apothecary jar to illuminate the table.

Lia Moore, Full Circle Eventi, Clawson, Mich.

- While many containers come with lids, this often leads to broken glass and missing pieces. If you love the lids, present your display with the lids in place, but remove and store them away the moment your candy station is open.

- Consider a round table vs. a standard rectangular buffet to eliminate long lines and encourage guests to mingle around the serving station.

- Vase size is important! Use large, wide-mouth containers so guests can see what they’re getting and get at it easily. Variety in vase size and shape also keeps the eye engaged and the display interesting.

- Use thematic take-out pails or cello bags for guests to take candy home. Personalize the packaging with small stickers and ribbons.

Last tips:

- When ordering candy, be sure to place your order well in advance so that you have time to stage the buffet at home before the party and order more candy if necessary.

- Need inspiration? Check out these gorgeous candy buffets by NYC’s event planning guru, Amy Atlas.

Top photos by Amy Atlas

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in Candy, Candy Tips, Chocolate, Nostalgic/Retro, Novelty, Soft