Posts Tagged ‘Amy Atlas’

Bird's PartyWhen it comes to parties, Bird from Bird’s Party has all angles covered.  She created a successful party printables business with her graphic design skills, which led her into party planning, styling, editorial photo shoots, and eventually Bird’s Party Magazine.

Bird’s a modern marvel because she’s been able to create a successful full-service party business that has no geographical boundaries. Bird is based in France with her husband and children, but all of her print-it-yourself party products, ideas, and e-zine are accessible anywhere. She’s like the girl next door, who doesn’t actually live next door.

I’ve often wondered, “How does she do it?” I’m still not sure, but she did let us in on a few insights …

 – – – – – -

Candy.com: So, which came first: your party designs and printables, your event planning business, or your magazine?

Bird: The graphic design and party printable aspects came first and along with that, the need to style and plan photos shoots, editorials, and real life events based around the printables.

The magazine came last as a way of compiling and featuring the best Bird’s Party has to offer, but now it has grown into a real resource for all things party and event styling in general, and offers an invaluable platform for many related business to showcase their talents.

Big Top Party

Candy.com: How did you go from process engineer in your early career to party animal?

Bird: Although I come from a science background, I’ve always had a passion and interest for art, entertaining, and graphic design. After designing my very first printable collection (Bollywood Bling) for my wedding anniversary a few years ago, there was no turning back! I had enjoyed the whole process just too much to ignore it – designing, styling, baking, and even photography. When it was subsequently featured on Hostess with the Mostess, Amy Atlas, and several other party sites, I received a lot of requests and positive feedback. That’s when I knew my passion had potential to become a career.

 

Candy.com: Were you born and raised in France?

Bird: My husband and I moved from the UK to France some 10 years ago. When the kids were born, I packed it all in to become a stay-at-home mom.

 

Candy.com: You keep your business seamless across countries. Did you start out marketing your company in Europe,  America, or both?

Bird: The whole “kids party scene”  is quite a new concept in the UK and France, so my main market is targeted toward the US, South America, and Australia. Though we have customers from all over the globe—Dubai, Vietnam, South Africa to Holland and in between!

 

Candy.com: Are parties celebrated differently in Europe vs. America? I read on one of your posts that a baby shower in France is “quite novel.”

Bird: Kids’ parties in particular are a very small, simple affairs without many decorations. Candy or more elaborate dessert tables are kept for “special” occasions like weddings. But the Internet is a powerful tool, and the amazing parties from the likes of Amy Atlas, HWTM, and Tori Spelling have filtered abroad, so they serve as real inspiration.

We can now see a whole new market emerging, and baking suppliers, candy stores and general party shops are cropping up everywhere, so it’s an exciting time to be in the party business in Europe!

 

Candy.com: Are candy buffets (or anything similar) popular in Europe?

Bird: They are getting more popular nowadays. It’s mainly a question of finding the right supplies! I still have a real hard time buying swirl lollipops and the usual hard candies for instance. Not all candy is readily available and this makes it harder to create a full color-coordinated display with a range of interesting candy.

 

Candy.com: Do Europeans enjoy DIY party planning as much as Americans do?

Bird: One thing that has always been alive and well here is crafting and DIY. So marrying the parties with a DIY aspect is catching on fast!

 

Candy.com: What made you decide to create a electronic magazine filled with creative DIY party ideas from primarily American party planners and stylists?

Bird: I never set out to have primarily American stylists, but it just so happened that the stylists I knew were mostly from the US. So when it came to putting a magazine together, it was only natural that I’d invite those women I admire to join me! We welcome quality pitches from anywhere in the world, and have had the honor of working with Australian and Brazilian collaborators in the past.

Candy.com: Now that you just published Issue 5 of Bird’s Party Magazine, what has surprised you most about your e-zine?

Bird: The readership numbers and general support from peers and sponsors, continue to amaze and astound me with every new issue. Issue 5 has to date reached a staggering over 540,000 unique page views and over  44,000 reader in just 2 weeks, and that’s totally down to all our supporters and collaborators!

 

Candy.com: Ok, you have successfully tackled party printables, event planning, and publishing. What’s next for Bird’s Party?

Bird: There is always so much more to learn! I have hunger for learning, and with that comes the need to push myself further, and also to venture into new domains. But it’s been a real roller-coaster year so far, and I’m just happy and excited to continue to work hard, and take the time to enjoy the ride!

Read more

Taste

Aroma

Appearance

Price


Overall Impression:

in Business, Candy, Candy Buffets, Trends

Planning a candy buffet for an event sounds really, really fun (what’s not to love?), but when you get down to business, there are a lot of decisions to be made.

With so many candy types, colors, shapes, textures, sizes—and just as many containers, scoops, labels, and table props to consider—two g’s come to mind: “gulp” and “gasp.”

Enter Amy Atlas …

If you aren’t already familiar with the name, Amy Atlas is the goddess of dessert tables and candy buffets. Her work is like looking at a fashion runway with so much attention paid to color, texture, style, and accessories. (If you need to see to believe, click here.)

With such talent and experience, we turned to Amy to answer frequently asked questions about candy buffets … and dish on her highly anticipated new book.

Candy.com: The customer service team at Candy.com is constantly asked, “How much candy should I buy?” and “Is there a rule of thumb for estimating container capacity?” (i.e., How many pounds of salt water taffy or M&M’s will I need to fill a half-gallon apothecary jar?) How do you calculate quantities for your own events?

Amy Atlas:  As a basic rule, I suggest 6 to 8 ounces of candy per guest.  However, if you are looking to make a more bountiful display, you may have to order more depending on your design.

Unfortunately, there is no rule of thumb for estimating candy per container. I use the following guidelines, though …

  • - Salt water taffy: 1 1/2 lbs per half-gallon container
    – Malt balls: 2 1/2 lbs per half-gallon container
    – M&M’s: 3 lbs per half-gallon container

Candy.com: When ordering candy for an event, how far in advance do you suggest placing the order?

Amy Atlas: I recommend ordering at least 10 days to two weeks prior to the event to ensure the candy will get there on time and to avoid additional shipping fees. The candy will stay fresh so long as you the candy is kept in the packaging and stored at room temperature.

 

Candy.com: Should you buy less candy per person if you’re also including cake/cookies/cupcakes on your dessert table?

Amy Atlas: Adding cake/cookies/cupcakes to your dessert spread will round out your dessert table and you’ll probably need less candy.  Another factor in determining how much candy you will need is what type of vessels you are using for the candy. If you are using small bowls, then you won’t necessarily have to purchase a lot to make it look pretty.

 

Candy.com: What are the most practical containers/vessels to use?

Amy Atlas: Containers with wide openings are the most practical so guests can easily access the candy with scoops. I love these containers.

 

Candy.com: Should you provide a scoop for every container?

Amy Atlas: Yes, you absolutely should have a scoop for each container. You will not want flavors of certain candies mixed with others, especially if food allergies are a concern. Having multiple scoops also helps ensure that guests won’t be waiting for others to finish scooping.

 

Candy.com: What are the best types of candies to use in a candy buffet?

Amy Atlas: My favorites to use are jelly beans, M&M’s, and malt balls.

 

Candy.com: What is your favorite candy color palette?

Amy Atlas: I love mixing and matching unexpected color palettes. Currently, I’m loving neon pink and yellow paired with a grayish lavender accent color.

Candy.com: What type of favor bags or boxes do you like to use for guests to take home candy?

Amy Atlas: I often personalize bags like these for the clients to send their guests off with. However, popcorn boxes and muslin pouches are also great containers.

 

Candy.com: What are some ways to create different heights on a candy buffet, so it’s more eye-appealing?

Amy Atlas: You can use vessels in various heights. Also, think outside the “vessel” and use fun containers that tie into your theme. For a rustic dessert bar, tree trunks can add the perfect amount of height while a travel themed party would look fantastic with small luggage containers.

 

Candy.com: Do you have any tips for staying organized while planning a candy buffet or dessert table?

Amy Atlas: Create a mockup of the design before the event to get a sense of whether you need to add additional candy/desserts (or if you have planned for too much and you need to scale back). Keep an organized list for when all of your candy and desserts are being delivered and remember to pack candy scoops for the event!

 

Candy.com: We’re dying for your new book, Sweet Designs: Bake It, Craft It, Style It to be released on April 24! What can you tell us about it?

Amy Atlas: The book is the first book created for making sweets/candy tables. While the pictures are beautiful, it is not intended to be a coffee table book. I created it so people can use it as a reference not only for inspiration, but also as a guide for all of my sweet styling tips. Think of it as a candy table bible.  The book has over 100 of my recipes, 75 of my crafting instructions, and is filled with my styling tips.  There are more than 250 never-seen-before photos as well!


Amy Atlas photo courtesy of Robert Caplin.
Candy buffet and book cover photos courtesy of Amy Atlas.

Read more

Taste

Aroma

Appearance

Price