26 Feb

Gimme a Break 0

You don’t need me to tell you about the Kit Kat bar. With major production facilities in more than 15 countries and world-wide distribution, Kit Kat is a truly international candy. If you’re reading this, you’ve eaten one. Heck, you’re probably eating one right now. Careful! It’s dangerous to chew and read at the same time, especially if you’re operating a motor-vehicle. Don’t think you can get away pretending you’re not, this blog is like a one-way mirror. Quit the forklift, pocket the Kit-Kat and finish up, I won’t be long.

Not an easy-chair.

First devised by British confectionery Rowntree in 1935, the Kit-Kat’s signature combination of crispy, snappable, segmentary crème-filled wafers, generously coated in milk chocolate has been wildly popular since its inception. Ranging in size from the petit “half-finger” marketed in Japan to the massive, “twelve-finger” family size bars of Australia and France, (and with occasional, limited-time forays into exotic alternate flavors such as strawberry and green tea) the Kit Kat has proven both versatile and enduring. While part of this could be due to expert marketing, (the classic “Gimme a break” U.S jingle was cited by University of Cincinnati researcher James A. Kellaris as one of the most infectious, can’t-get-it-out-of-your-head melodies of all time), and blind luck (it’s proven popular in Japan as a kind of good luck charm due in part to the similarity of the name to the phrase “kitto katsu,” meaning essentially, “You will surely win!”), it would be wrong to underestimate the appeal of the treat’s simple composition and satisfying crunch.

That jingle has been bouncing around in here for decades.

As in the case of “Oh Henry,” the Kit Kat is produced by HERSHEY in the U.S (due to a licensing agreement that predates Nestle’s 1988 acquisition of Rowntree) and Nestle everywhere else. Though there are slight differences in packaging and production, the confections are purportedly quite similar, with accounts indicating that Nestle’s milk chocolate may be slightly creamier. I’m perfectly satisfied with the cocoa butter content of the Hershey’s variety, but trust that the Nestle variety is no slouch, especially since the Nestle Kit Kat has long been the number one chocolate and “biscuit” (the British term for cookie or wafer) confection in the UK, where people seem to know their chocolate and biscuits.

Merry sporting yeomen are often fueled by biscuits.

Another neat thing about the Kit Kat bar is that everybody seems to have his own way of eating one. Personally I’m convinced that the best way to go about it is to snap each “finger” off one by one, first nibbling away the small, flared ridge of pure chocolate around each like some kind of chocolate-crazed rodent and only then crunching into the wafer. Prove me wrong.

“break me offa piece of that

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in Candy, Chocolate, Milk Chocolate, Nostalgic/Retro, Reviews

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