Last year, the New England Confectionery Company (manufacturers of Sweethearts) discarded its previous candy heart phrases and asked the American public to submit fresh new ones.

The 2010 Sweethearts featured the winners.

In 2011 (yesterday), I picked up two boxes of NECCO Sweethearts to see what Americans came up with.

I’m a little disappointed.

In my two boxes, the most original phrases were:

JUMP 4 ME
FRIEND ME
FAB
BABY DOLL
DRAMA QUEEN (good one!)
HEHE
BFF
WILD CHILD (my kids could relate)
FREAK OUT (I could relate)

I think the American public can do better. More specifically, I think the Candy.com fan base can do much better. Prove me right!

Submit your short-and-sweet phrase(s) and you’ll automatically be entered to win a $25 Candy.com gift certificate. Early next week, I’ll post the top 10 phrases and let Candy.com fans vote for the favorite.

I’ll start and stir the pot with TOMMY BOY.

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in Candy, Contests, New England Confectionery Company (Necco), Sweethearts, Valentine's Day

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