Archive for the ‘Trends’ Category

Bird's PartyWhen it comes to parties, Bird from Bird’s Party has all angles covered.  She created a successful party printables business with her graphic design skills, which led her into party planning, styling, editorial photo shoots, and eventually Bird’s Party Magazine.

Bird’s a modern marvel because she’s been able to create a successful full-service party business that has no geographical boundaries. Bird is based in France with her husband and children, but all of her print-it-yourself party products, ideas, and e-zine are accessible anywhere. She’s like the girl next door, who doesn’t actually live next door.

I’ve often wondered, “How does she do it?” I’m still not sure, but she did let us in on a few insights …

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Candy.com: So, which came first: your party designs and printables, your event planning business, or your magazine?

Bird: The graphic design and party printable aspects came first and along with that, the need to style and plan photos shoots, editorials, and real life events based around the printables.

The magazine came last as a way of compiling and featuring the best Bird’s Party has to offer, but now it has grown into a real resource for all things party and event styling in general, and offers an invaluable platform for many related business to showcase their talents.

Big Top Party

Candy.com: How did you go from process engineer in your early career to party animal?

Bird: Although I come from a science background, I’ve always had a passion and interest for art, entertaining, and graphic design. After designing my very first printable collection (Bollywood Bling) for my wedding anniversary a few years ago, there was no turning back! I had enjoyed the whole process just too much to ignore it – designing, styling, baking, and even photography. When it was subsequently featured on Hostess with the Mostess, Amy Atlas, and several other party sites, I received a lot of requests and positive feedback. That’s when I knew my passion had potential to become a career.

 

Candy.com: Were you born and raised in France?

Bird: My husband and I moved from the UK to France some 10 years ago. When the kids were born, I packed it all in to become a stay-at-home mom.

 

Candy.com: You keep your business seamless across countries. Did you start out marketing your company in Europe,  America, or both?

Bird: The whole “kids party scene”  is quite a new concept in the UK and France, so my main market is targeted toward the US, South America, and Australia. Though we have customers from all over the globe—Dubai, Vietnam, South Africa to Holland and in between!

 

Candy.com: Are parties celebrated differently in Europe vs. America? I read on one of your posts that a baby shower in France is “quite novel.”

Bird: Kids’ parties in particular are a very small, simple affairs without many decorations. Candy or more elaborate dessert tables are kept for “special” occasions like weddings. But the Internet is a powerful tool, and the amazing parties from the likes of Amy Atlas, HWTM, and Tori Spelling have filtered abroad, so they serve as real inspiration.

We can now see a whole new market emerging, and baking suppliers, candy stores and general party shops are cropping up everywhere, so it’s an exciting time to be in the party business in Europe!

 

Candy.com: Are candy buffets (or anything similar) popular in Europe?

Bird: They are getting more popular nowadays. It’s mainly a question of finding the right supplies! I still have a real hard time buying swirl lollipops and the usual hard candies for instance. Not all candy is readily available and this makes it harder to create a full color-coordinated display with a range of interesting candy.

 

Candy.com: Do Europeans enjoy DIY party planning as much as Americans do?

Bird: One thing that has always been alive and well here is crafting and DIY. So marrying the parties with a DIY aspect is catching on fast!

 

Candy.com: What made you decide to create a electronic magazine filled with creative DIY party ideas from primarily American party planners and stylists?

Bird: I never set out to have primarily American stylists, but it just so happened that the stylists I knew were mostly from the US. So when it came to putting a magazine together, it was only natural that I’d invite those women I admire to join me! We welcome quality pitches from anywhere in the world, and have had the honor of working with Australian and Brazilian collaborators in the past.

Candy.com: Now that you just published Issue 5 of Bird’s Party Magazine, what has surprised you most about your e-zine?

Bird: The readership numbers and general support from peers and sponsors, continue to amaze and astound me with every new issue. Issue 5 has to date reached a staggering over 540,000 unique page views and over  44,000 reader in just 2 weeks, and that’s totally down to all our supporters and collaborators!

 

Candy.com: Ok, you have successfully tackled party printables, event planning, and publishing. What’s next for Bird’s Party?

Bird: There is always so much more to learn! I have hunger for learning, and with that comes the need to push myself further, and also to venture into new domains. But it’s been a real roller-coaster year so far, and I’m just happy and excited to continue to work hard, and take the time to enjoy the ride!

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in Business, Candy, Candy Buffets, Trends

25 Apr

Sizzling Hot! Candy Bacon Lollipops 0

Bacon Candy PopsSizzling bacon isn’t just for eggs or burgers anymore. Nope.

Bacon’s now being snuck into chocolate bars, cupcakes, ice cream (Burger King just launched a Bacon Sundae) … and now lollipops.

The Melville Candy Company has a new line of translucent Candy Bacon Lollipops shaped like crispy strips of bacon and infused with bacon bits.

These sweet and savory slices of yum are made in the USA (Weymouth, Mass., to be exact), and come in three flavors: Maple, Honey, and BBQ.

How perfect would these amber piggly wiggly candy pops be at a BBQ or wrapped up with a bow for Father’s Day?

Hog heaven!

p.s. Everything’s 10% off at Candy.com now through Sun., April 22, including Bacon Pops! Just use webcode CandySave10 at checkout.

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Looking at Spring 2012 color palettes from color experts Pantone, Benjamin Moore, and Pratt and Lambert, as well as spring wedding colors from The Knot and Martha Stewart Weddings, it’s safe to say that the warmer wedding months of 2012 will bring plenty of orange (Tangerine Tango is Pantone’s 2012 Color of the Year), hot pink, navy, lilac, and unique pastels that feature hints of gray, like Benjamin Moore’s 2012 Color of the Year, Wythe Blue.

So, how can you translate these color forecasts into timely candy buffets and dessert tables for Spring 2012? Simple! At Candy.com, we’ve got the site set up so you can shop by color.

Here are three candy palettes based on Pantone’s Spring 2012 Fashion Report:

Citrus Candy Colors (from left clockwise): Orange-Pineapple Candy Sticks, Juicy Pear and Orange Sherbet Jelly Belly Beans, Yellow Shimmer and Orange Shimmer Sixlets, Leaf Green Chocolate Foil Hearts, Pastel Green Almonds, Peach Gummy Rings, and Lime Green Shimmer Gumballs.

Berry Candy Colors (from left clockwise): Purple Wrapped Grape Hard Candy, Grape Taffy, Milk Chocolate Pink Gems, Purple Swirl Lollipops, Pink and Purple Favor Boxes, Purple M&M’s, Hot Pink Candy Pearls, and Hot Pink Rock Candy Sticks.

Caribbean Candy Colors (from left clockwise): Yellow Shimmer Gumballs, Light Blue Milk Chocolate Gems, Lemon Slices, Poppin’ Pineapple Gummy Bears, Blue and Pastel Yellow Jordan AlmondsPina Colada Licorice Twists, Blueberry & Honey Teaspoons (great for tea and coffee bars!), and Dark Blue M&M’s.

Creating a color-coordinated candy buffet or dessert table is easy if you start with a color palette from inspirational sites like Pantone, Pinterest, or ColourLovers. Or pick up a handful of paint chips from your local paint store.

If you need help creating a candy color palette for your event, or are unsure of how much candy to buy, call us at (888) 422-6393 or Chat Live. We specialize in candy for weddings and events of all types and sizes, so we’d love to hear from you … and help!

p.s. – Check out our new digital Valentine’s 2012 Candy Catalog with Pink, Red, and White candy color palettes!

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Back in August 2009, Candy.com crowned 8-year-old Miles Louison “Candy Kid” for his work launching a “candy sushi” company. As part of the Candy Kid award, Miles won $500 worth of candy from Candy.com to help catapult his business.

Fast forward to Dec. 2011, and the young rising star is still at the helm of his candy sushi business, which is now officially titled, Sushimee. He also just came in first place at the entrepreneurial contest Startup Weekend Denver. Miles is youngest person in the history of this contest to enter it, and, hands down, the youngest to win it.

The afternoon that I caught up with Miles and his mom Lynnea Louison, Miles was fresh from school … and his second live television interview with 9News in Denver to talk about his win and where his Sushimee empire is headed.

“I had pools of sweat in my hands during the interview,” Miles told me when I asked him about his 9News appearance.

Watching the segment, you’d never know it. Miles is not camera-shy, which came in handy for pitching his candy sushi product in front of judges at the Startup Weekend Denver competition.

Miles’ candy sushi product line is made with Rice Krispie treats (the “rice”), fruit leathers, and vibrant candies like Swedish Fish, Twizzlers, and gummy worms. The candies come packaged in a sushi-esque box containing six pieces, dipping sauce (melted chocolate), wasabi (green icing), and pickled ginger (dried mango slices).

At Miles’ new Web site, Sushimee.com, each piece of candy sushi has a story. Lynnea says that as soon as the site went live, 71 orders came flooding in. “We had to shut down the e-commerce component,” she explains. “We are hoping to have it live again by early December.”

So what’s next for the now 10-year-old Candy Kid? Miles and his mom are working with a local commissary kitchen to grow the business and, according to Miles, Sushimee already has a handful of commercial accounts lined up.

Miles is also working closely with his mentor Linda Enstrom of Denver-based Enstrom Candy.

At the rate Miles is going, I think he’ll have a business book deal or spot on “The Apprentice” by 7th grade. Way to go Candy Kid!

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Do you know a child who is doing great things in the confectionery or culinary world? Let us know! We’re on the lookout for special kids who deserve to be recognized as a Candy Kid.  To nominate someone, send a short video (three minutes or less), or send an e-mail telling us about the great things your Candy Kid is up to. Send all nominations to sue@candy.com.

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in Candy, Contests, Trends