When it comes to parties, Bird from Bird’s Party has all angles covered. She created a successful party printables business with her graphic design skills, which led her into party planning, styling, editorial photo shoots, and eventually Bird’s Party Magazine.
Bird’s a modern marvel because she’s been able to create a successful full-service party business that has no geographical boundaries. Bird is based in France with her husband and children, but all of her print-it-yourself party products, ideas, and e-zine are accessible anywhere. She’s like the girl next door, who doesn’t actually live next door.
I’ve often wondered, “How does she do it?” I’m still not sure, but she did let us in on a few insights …
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Candy.com: So, which came first: your party designs and printables, your event planning business, or your magazine?
Bird: The graphic design and party printable aspects came first and along with that, the need to style and plan photos shoots, editorials, and real life events based around the printables.
The magazine came last as a way of compiling and featuring the best Bird’s Party has to offer, but now it has grown into a real resource for all things party and event styling in general, and offers an invaluable platform for many related business to showcase their talents.
Candy.com: How did you go from process engineer in your early career to party animal?
Bird: Although I come from a science background, I’ve always had a passion and interest for art, entertaining, and graphic design. After designing my very first printable collection (Bollywood Bling) for my wedding anniversary a few years ago, there was no turning back! I had enjoyed the whole process just too much to ignore it – designing, styling, baking, and even photography. When it was subsequently featured on Hostess with the Mostess, Amy Atlas, and several other party sites, I received a lot of requests and positive feedback. That’s when I knew my passion had potential to become a career.
Candy.com: Were you born and raised in France?
Bird: My husband and I moved from the UK to France some 10 years ago. When the kids were born, I packed it all in to become a stay-at-home mom.
Candy.com: You keep your business seamless across countries. Did you start out marketing your company in Europe, America, or both?
Bird: The whole “kids party scene” is quite a new concept in the UK and France, so my main market is targeted toward the US, South America, and Australia. Though we have customers from all over the globe—Dubai, Vietnam, South Africa to Holland and in between!
Candy.com: Are parties celebrated differently in Europe vs. America? I read on one of your posts that a baby shower in France is “quite novel.”
Bird: Kids’ parties in particular are a very small, simple affairs without many decorations. Candy or more elaborate dessert tables are kept for “special” occasions like weddings. But the Internet is a powerful tool, and the amazing parties from the likes of Amy Atlas, HWTM, and Tori Spelling have filtered abroad, so they serve as real inspiration.
We can now see a whole new market emerging, and baking suppliers, candy stores and general party shops are cropping up everywhere, so it’s an exciting time to be in the party business in Europe!
Candy.com: Are candy buffets (or anything similar) popular in Europe?
Bird: They are getting more popular nowadays. It’s mainly a question of finding the right supplies! I still have a real hard time buying swirl lollipops and the usual hard candies for instance. Not all candy is readily available and this makes it harder to create a full color-coordinated display with a range of interesting candy.
Candy.com: Do Europeans enjoy DIY party planning as much as Americans do?
Bird: One thing that has always been alive and well here is crafting and DIY. So marrying the parties with a DIY aspect is catching on fast!
Candy.com: What made you decide to create a electronic magazine filled with creative DIY party ideas from primarily American party planners and stylists?
Bird: I never set out to have primarily American stylists, but it just so happened that the stylists I knew were mostly from the US. So when it came to putting a magazine together, it was only natural that I’d invite those women I admire to join me! We welcome quality pitches from anywhere in the world, and have had the honor of working with Australian and Brazilian collaborators in the past.
Candy.com: Now that you just published Issue 5 of Bird’s Party Magazine, what has surprised you most about your e-zine?
Bird: The readership numbers and general support from peers and sponsors, continue to amaze and astound me with every new issue. Issue 5 has to date reached a staggering over 540,000 unique page views and over 44,000 reader in just 2 weeks, and that’s totally down to all our supporters and collaborators!
Candy.com: Ok, you have successfully tackled party printables, event planning, and publishing. What’s next for Bird’s Party?
Bird: There is always so much more to learn! I have hunger for learning, and with that comes the need to push myself further, and also to venture into new domains. But it’s been a real roller-coaster year so far, and I’m just happy and excited to continue to work hard, and take the time to enjoy the ride!