Archive for the ‘Foiled’ Category

If you have ever eaten a chocolate that’s shaped and wrapped in foil to resemble a ladybug, football, sneaker, coin, pansy, turkey, Christmas present, miniature Santa, poker chip, or globe, it’s a good chance it came from the Madelaine Chocolate Company.

Since 1949 when brothers-in-law Henry Kaye and Jack Gold founded the chocolate company in a compact loft in New York City, it has specialized in foil-wrapped chocolates—particularly seasonal items like Easter eggs and miniature Santas.

Earlier this week, I had a chance to chat with Henry Kaye’s granddaughter, Estee Farber, who entered the family business seven years ago and is now the company’s marketing director.

For the record, it took no arm twisting for Estee to come to work in the family chocolate factory, which is now located in Rockaway Beach, NY. “I think I always knew I would like to work in the business,” she says. (Um, hello, Willy Wonka dream come true.)

Now here’s an interesting fact that I really should put in a sidebar, but I’m plunking it right here instead: The Madelaine Chocolate Company is named after Madeleine Carroll, a beautiful British actress who starred in a few Alfred Hitchcock movies. According to Estee, her grandfather had a crush on Miss Carroll back in the day. He and his brother-in-law also thought her first name had a nice ring to it, so they made it the company name with a slightly different spelling, Madelaine vs. Madeleine. (I wonder if the starlet ever knew she had a chocolate company named after her?)

At any rate, The Madelaine Chocolate Company got its start with tiny foiled chocolate eggs made with Peter’s Chocolate. Madelaine’s still uses Peter’s Chocolate, a brand now owned by Cargill, Incorporated.

The beautiful foils used to wrap the chocolates were originally found in Italy and still come from Italy. (Look directly below at photo of Madelaine’s assembly line workers back in the 1950s looking awfully lovingly at bunnies about to get “foiled.”)


According to Estee, the company’s most popular “everyday” items coming off the line today are celebratory chocolate cigars in gold, pink, and blue foils. (My husband, proud as a little peacock, gave these out when our two kids were born.) In the Christmas category, Estee says the foiled miniatures (Santas, presents, balls, and snowmen) are perennial favorites. The minis also happen to be the company’s best-selling items overall.

This Easter, the company is rolling out new Dueggs, which are egg-shaped, double-filled milk chocolate truffles. (One of the Dueggs truffle varieties is half filled with marshmallow, the other half caramel. Double yum!)

Double-filled Duegs Truffle

The Dueggs are a spin-off of Madelaine’s Duets double-filled truffles, which launched in March 2010 and won the NCSA’s best new product award.

Double-filled Duets Truffle

Estee says her family’s chocolate company is also working on expanding its seasonal line of Duets for Holiday 2012 with new flavor combinations and holiday-themed packaging. (Just in case Estee is reading this, I vote for a peppermint-milk truffle flavor combination.)

Below is a snapshot of some really cool items from the Madelaine Chocolate Company’s Holiday 2010 Collection: (Click on each image for more product information. Click here for all Madelaine products available at Candy.com.)

Christmas Tree Tower Keepsake

Penguin Giftable (really cute!)

Santa With Presents Gift Box

Miniature Santas Gift Bag (great hostess gift)

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There’s something about the Christmas stocking that is magical.

When I was growing up, my brother and I would climb down the stairs on Christmas morning and see our stockings filled with sweet little surprises. My mom’s hand-knit red and green wool stockings were always stocked with colorful foiled chocolates, a candy cane, a handful of small, heartfelt gifts … and a toothbrush.

To this day, my favorite gifts to buy for my own family are stocking stuffers. I love finding  small, simple treasures with no expectations attached. The mini Peanut’s Woodstock character plush toy that my son found in his stocking a few years ago has received more love than any of the bigger gifts he’s found under the tree. The full-size Nestle Crunch bars that peek out the top of our stockings every year always get squeals of delight. (Like my mom, I have been known to throw in a toothbrush. Apples don’t fall far from the tree.)

Take a peek at Candy.com‘s new and enormous selection of sweet stocking stuffers. Here are a dozen that caught my eye (click on each image for detailed product information):

Edible Snow

Nutcracker Jelly Pops

Sweet Treat Christmas Buddies

Walkers Festive Shortbread Cookies

Snowman Giftable With Chocolate-Covered Caramels

Jujyfruits Holiday Theater Box

Wonka Nerds Fun Book

Candyland Mints

Chocolate Santa With Presents

Snowman Peeps

Necco Wafers Mini Tin

Lindt Dark Chocolate Reindeers

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I know it’s still August, but I already hung a fall wreath on my front door. I couldn’t help myself. My kids are back in school and I’m sniffing fall leaves from the front porch. I also just bought my daughter a pink wig for her Halloween costume, so I’ve got trick-or-treating on the brain before Target has its “Halloween Headquarters” candy aisles up and running.

Since I’m way ahead of myself (and mass retailers), I thought I’d take the opportunity to share some unique Halloween candies that you may not find locally … but you will find online.

Jack-O-Lantern Truffles If you want to go highbrow this Halloween, Lindt’s milk chocolate truffles wrapped in pumpkin-motif foils will get the attention of even the biggest Halloween candy snob.

Candy Corn Taffy Think outside of the box this Halloween by putting candy corn taffy in your candy dish instead of traditional candy corn. This might sound like fingernails on a chalkboard, but trust me, change is good. If you can’t bare the thought, try adding roasted peanuts to your candy corn. The sweet-and-salty mix is perfect for tailgating.

Pumpkin Pie Nougat Fluff How cute are these little nougats that taste like pumpkin pie? Make a colorful party favor by putting a handful of these pretty pumpkin chews at the bottom of a clear cello bag and top with a box of Dots Candy Corn.

Black Licorice Skulls Here is another Halloween bulk item that scores a 10 on the cuteness chart …

Pop Rocks Pumpkins Pop Rocks were as popular as Dum Dum Pops and Tootsie Rolls when I was a kid, but we never got them in our trick-or-treat bags. It was probably because there was an urban legend floating around that Pop Rocks exploded in your stomach if you washed them down with a soda. Now that time has proven that these candy rocks can safely be paired with a Diet Coke, they are the perfect giveaway for modern day trick-or-treaters.

Orange & Black Mint Twists If you’re gearing up for an October wedding, birthday party,  baby shower, or general Halloween bash, this minty, yet festive bulk item would look killer in a tall glass candy dish.

Halloween Licorice Pastels I am a Good & Plenty fan, so I felt it necessary to include these chewy orange, black, and yellow licorice tubes in my list of unique finds. Like the Orange & Black Mint Twists, Halloween Licorice Pastels would add zing to any candy buffet table or treat bag.

Halloween Early Birds! Save 5% on Candy.com’s Halloween Candy by using Coupon Code “early5.” Offer applies to both wholesale and retail orders. Hurry, this offer ends August 31.

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