Archive for the ‘Wrigley’ Category

Last week, a friend told me that Skittles has more than 8 million Facebook fans. I checked this Saturday, and sure enough, Skittles has 8,682,144 friends. When I checked again last night, Skittles was up to 8,727,245 friends. That’s 45,101 friends joining the party in 48 hours.

Hmmmm. This made me wonder how many Facebook friends other top US candy brands have amassed … and what it would look like if I matched up the 25 best-selling candy brands in the US with each brand’s number of Facebook friends. My unscientific results may startle you.

Sales Rank*      Brand (Manufacturer)              Facebook Fans

25                       Ice Breakers (Hershey)              21,051

24                       Orbit White (Mars)                     566,854

23                       Dentyne Ice (Kraft)                     7,343 (Canada)

22                       Tic Tac (Ferrero)                         933,074

21                       Hershey’s Kisses (Hershey)       84,532

20                       Trident White (Kraft)                   (see Trident, No. 6 spot)

19                        Butterfinger (Nestle)                  527,262

18                        Milky Way (Mars)                       none found

17                        Starburst (Mars)                         3,971,587

16                        3 Musketeers (Mars)                  126, 713

15                        Dove (Mars)                               38,476

14                        Skittles (Mars)                            8,720,108

13                        Twizzlers (Hershey)                   54,829

12                        Twix (Mars)                                984,655

11                        Eclipse (Mars)                            none found

10                        Extra (Mars)                               95,879

9                          Kit Kat (Hershey)                       889,183

8                          Stride (Kraft)                              689,771

7                          5 (Mars)                                     1,462,127

6                          Trident (Kraft)                            329,249

5                          Orbit (Mars)                               566,851

4                          Snickers (Mars)                         596,860

3                          Hershey’s                                   1,014,925

2                          Reese’s PB Cups (Hershey’s)   3,515,716

1                          M&M’s (Mars)                            1,152,646

(*Sales Rank based on retail sales data from Symphony IRI Group, a Chicago-based market research firm for the 52 weeks that ended on Sept. 6, 2009. Data collected from supermarkets, drugstores, gas/C-stores and mass market retailers, excluding Walmart.)

Extrapolating from my “research,” Facebook friends and product sales don’t really correlate. Skittles is by far the most popular US candy brand on Facebook, but it’s not in the top 10 for sales. Tic Tac has close to 1 million friends, but the itty-bitty mints rank 22 out of 25 for sales. Even so, it’s interesting to see which brands are using Facebook as a major marketing platform, and which are not.

I am always a fan of the underdog, so if Mars does decide to create a Facebook page for Milk Way, I want to be the first BFF.

What candy brands have you “friended”?

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Yesterday, creativity struck in my house. (Run!) My daughter and I huddled in the kitchen to make candy crafts—and spend a near-final summer hour together before the school bell rings.

Now, I’m not a crafty mom, but that’s what makes this exercise all the better. If I can turn out a few candy masterpieces, you can, too! My 9-year-old daughter is artistic, but as genes would have it, I turned out to be the antithesis of Martha Stewart. (Notice my globs of frosting on photos below.)

So, a quick Google search is all we needed to get the following three easy and inexpensive (beautiful words in the Great Recession) candy projects flowing.

Candy Airplane
Inspiration:
Family Fun

Materials:
- Sticks of gum (I used Wrigley’s Extra)
- Smarties (Did you know Smarties now comes in chocolate, bubble gum, and X-treme sour varieties? I did not. What rock have I been living under?)
- Peppermint Life Savers
- White paper
- Small, colored rubber bands (I bought tiny Goody brand hair rubber bands at Target)

Super simple instructions:
1. Thread rubber band through the holes of two Life Savers, then balance the roll of Smarties between them, across the rubber band.
2. For wings, balance stick of gum on top, perpendicular to the Smarties, and pull the rubber band up and over each side of the gum to hold it all in place.
3. Decorate wings with tiny stickers, drawings, or messages.

Candy Boat
Inspiration: National Confectioners Association‘s downloadable
Candy Craft Booklet
Materials:
- Orange slices
- Peppermint Lifesavers
- Pretzel sticks
- Rips licorice squares (a fairly new product, but I found it at Target.)
- Gummy bears
- Can of white icing
Super Simple Instructions:
1. Turn each orange slice curve side down (like a boat).
2. Place pretzel stick in center of each orange slice.
3. Cut Rips licorice square diagonally to create two triangles. (Instead of Rips to make the sail, you can wrap a fruit roll cut into triangular shape around pretzel.)
4. Attach licorice “sail” to pretzel with frosting.
5. Attach lifesaver to side of orange slice with frosting.
6. Add gummy bear on top of orange slice and attach with frosting.
Candy Automobile
Inspiration:
The Stir
Materials:
- Hostess Ho Hos snack cakes
- Smarties
- Lifesavers
- Bunny Peeps or Teddy Grahams
- Peach rings
Super Simple Instructions:
1. “Glue” the following treats together with frosting:

- Car body: Hostess Ho Hos snack cake
- Driver: Teddy Graham (Bunny Peeps work better, but I had to improvise since it’s August.)
- Seat back: Peach ring (I used mini Nutter Butter cookies, which were a decent stand-in.)
- Tires and Steering Wheel: Life Savers
- Car lights: Smarties

Have you made any easy candy crafts lately?
Upload your finished product pics at Facebook.com/candydotcom.

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