Archive for the ‘Stride’ Category

Hottest Selling Candy in 2011

Did you know that Americans consume an average of 24 pounds of candy individually each year?

It doesn’t look like that number will be declining anytime soon, either – the sales numbers for some of the nation’s hottest candies are real whoppers (No snickers from the peanut gallery, now) in 2011.

Without further ado, here are the three best-selling candy products of the year:

M&M's Theater BoxM&M’s were a clear frontrunner, with $673.2 million in sales. Maybe it’s because they’re colorful, or that they don’t melt in your hand, but candy lovers can’t seem to get enough of these chocolate-filled, candy-coated little morsels. The emerging trend of the candy buffet in wedding candy lends itself to multicolored and easily poured candy like M&M’s, which may be another contributing factor to their popularity. Candy.com’s bulk candy store carries M&M’s in a virtual rainbow of colors, including mini versions that are excellent for adding delicious flair to desserts.

Reese's Peanut Butter CupReese’s Peanut Butter Cups garnered $516.5 million in sales, bringing these sweet and savory snacks into a comfortable second place. New innovations like Reese’s minis and Reese’s Sticks – a Twix-like confection with crispy wafers in the center – may have helped bolster renewed interest and sales for this fan favorite. Our online candy store carries bulk wrapped, bulk unwrapped and packaged for resale versions of the entire Reese’s Peanut Butter Cups line.

Milk Chocolate Hershey's BarThe nostalgic sweetness of the Hershey’s bar continued to entice chocoholics, pulling in a tidy $475 million in sales in 2011. With traditional bars that are just right for S’mores making, miniature assortments that are a staple of Halloween stashes and indulgent options like the Special Dark, Hershey’s is synonymous with chocolate nationwide. Grab a bar (or several pounds of them) with just a click when you shop for candy online through Candy.com!

Chew on this: In addition to chocolate, gums like Orbit, Trident, 5, Stride, Extra, and Eclipse proved to be surprising powerhouses in the candy retail market. The success of these brands are undoubtedly driven by a cultural obsession with fresh breath and white teeth, a combination that – if commercials are to be believed, anyway – helps to land jobs, an attractive partner, fame and fortune. With new flavors emerging from their respective R&D labs continually, the American passion for gum shows no sign of slowing down in 2012 and beyond. Our bulk candy store carries all of these chewing gum brands and more, so be sure to take a look when you’re ordering candy online for your home or business.

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Last week, a friend told me that Skittles has more than 8 million Facebook fans. I checked this Saturday, and sure enough, Skittles has 8,682,144 friends. When I checked again last night, Skittles was up to 8,727,245 friends. That’s 45,101 friends joining the party in 48 hours.

Hmmmm. This made me wonder how many Facebook friends other top US candy brands have amassed … and what it would look like if I matched up the 25 best-selling candy brands in the US with each brand’s number of Facebook friends. My unscientific results may startle you.

Sales Rank*      Brand (Manufacturer)              Facebook Fans

25                       Ice Breakers (Hershey)              21,051

24                       Orbit White (Mars)                     566,854

23                       Dentyne Ice (Kraft)                     7,343 (Canada)

22                       Tic Tac (Ferrero)                         933,074

21                       Hershey’s Kisses (Hershey)       84,532

20                       Trident White (Kraft)                   (see Trident, No. 6 spot)

19                        Butterfinger (Nestle)                  527,262

18                        Milky Way (Mars)                       none found

17                        Starburst (Mars)                         3,971,587

16                        3 Musketeers (Mars)                  126, 713

15                        Dove (Mars)                               38,476

14                        Skittles (Mars)                            8,720,108

13                        Twizzlers (Hershey)                   54,829

12                        Twix (Mars)                                984,655

11                        Eclipse (Mars)                            none found

10                        Extra (Mars)                               95,879

9                          Kit Kat (Hershey)                       889,183

8                          Stride (Kraft)                              689,771

7                          5 (Mars)                                     1,462,127

6                          Trident (Kraft)                            329,249

5                          Orbit (Mars)                               566,851

4                          Snickers (Mars)                         596,860

3                          Hershey’s                                   1,014,925

2                          Reese’s PB Cups (Hershey’s)   3,515,716

1                          M&M’s (Mars)                            1,152,646

(*Sales Rank based on retail sales data from Symphony IRI Group, a Chicago-based market research firm for the 52 weeks that ended on Sept. 6, 2009. Data collected from supermarkets, drugstores, gas/C-stores and mass market retailers, excluding Walmart.)

Extrapolating from my “research,” Facebook friends and product sales don’t really correlate. Skittles is by far the most popular US candy brand on Facebook, but it’s not in the top 10 for sales. Tic Tac has close to 1 million friends, but the itty-bitty mints rank 22 out of 25 for sales. Even so, it’s interesting to see which brands are using Facebook as a major marketing platform, and which are not.

I am always a fan of the underdog, so if Mars does decide to create a Facebook page for Milk Way, I want to be the first BFF.

What candy brands have you “friended”?

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