Archive for the ‘Madelaine Chocolate Company, The’ Category

Let the fireworks begin. In honor of Memorial Day, Flag Day, and 4th of July, we bring you a host of red, white, and blue confections to sweeten your summer BBQs, parades, and patriotic parties.

Enjoy all of your All-American summer celebrations!

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19 Feb

Spring Candy! 0

Old man winter is about to go on spring break … and I’ll help the guy pack. If you’re also ready to put your sleds and ski polls in the attic, I put together a fresh dose of spring from Candy.com’s new Easter Candy collections.

I love these Gummy Butterflies and the Holland Egg Mints because they’re not typical Easter candy fare. They’ll also light up an Easter basket or candy dish lickety split.

Butterfly gummies Holland Mint Eggs

Bring on your parties! Candy.com’s Easter bulk candies and foiled chocolates will fill any vessels or color theme you’ve got in mind for a spring dessert table.

Easter Bulk Candy

For gift giving, adorable plush toys, Easter gift baskets and boxes, and snarky chocolate bars make spring a heck of a lot more fun.

Spring Candy Gifts

Here’s to pastel candy crafting, decorating, entertaining, and nibbling on bunny ears this green-grass season!

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If you have ever eaten a chocolate that’s shaped and wrapped in foil to resemble a ladybug, football, sneaker, coin, pansy, turkey, Christmas present, miniature Santa, poker chip, or globe, it’s a good chance it came from the Madelaine Chocolate Company.

Since 1949 when brothers-in-law Henry Kaye and Jack Gold founded the chocolate company in a compact loft in New York City, it has specialized in foil-wrapped chocolates—particularly seasonal items like Easter eggs and miniature Santas.

Earlier this week, I had a chance to chat with Henry Kaye’s granddaughter, Estee Farber, who entered the family business seven years ago and is now the company’s marketing director.

For the record, it took no arm twisting for Estee to come to work in the family chocolate factory, which is now located in Rockaway Beach, NY. “I think I always knew I would like to work in the business,” she says. (Um, hello, Willy Wonka dream come true.)

Now here’s an interesting fact that I really should put in a sidebar, but I’m plunking it right here instead: The Madelaine Chocolate Company is named after Madeleine Carroll, a beautiful British actress who starred in a few Alfred Hitchcock movies. According to Estee, her grandfather had a crush on Miss Carroll back in the day. He and his brother-in-law also thought her first name had a nice ring to it, so they made it the company name with a slightly different spelling, Madelaine vs. Madeleine. (I wonder if the starlet ever knew she had a chocolate company named after her?)

At any rate, The Madelaine Chocolate Company got its start with tiny foiled chocolate eggs made with Peter’s Chocolate. Madelaine’s still uses Peter’s Chocolate, a brand now owned by Cargill, Incorporated.

The beautiful foils used to wrap the chocolates were originally found in Italy and still come from Italy. (Look directly below at photo of Madelaine’s assembly line workers back in the 1950s looking awfully lovingly at bunnies about to get “foiled.”)


According to Estee, the company’s most popular “everyday” items coming off the line today are celebratory chocolate cigars in gold, pink, and blue foils. (My husband, proud as a little peacock, gave these out when our two kids were born.) In the Christmas category, Estee says the foiled miniatures (Santas, presents, balls, and snowmen) are perennial favorites. The minis also happen to be the company’s best-selling items overall.

This Easter, the company is rolling out new Dueggs, which are egg-shaped, double-filled milk chocolate truffles. (One of the Dueggs truffle varieties is half filled with marshmallow, the other half caramel. Double yum!)

Double-filled Duegs Truffle

The Dueggs are a spin-off of Madelaine’s Duets double-filled truffles, which launched in March 2010 and won the NCSA’s best new product award.

Double-filled Duets Truffle

Estee says her family’s chocolate company is also working on expanding its seasonal line of Duets for Holiday 2012 with new flavor combinations and holiday-themed packaging. (Just in case Estee is reading this, I vote for a peppermint-milk truffle flavor combination.)

Below is a snapshot of some really cool items from the Madelaine Chocolate Company’s Holiday 2010 Collection: (Click on each image for more product information. Click here for all Madelaine products available at Candy.com.)

Christmas Tree Tower Keepsake

Penguin Giftable (really cute!)

Santa With Presents Gift Box

Miniature Santas Gift Bag (great hostess gift)

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There’s something about the Christmas stocking that is magical.

When I was growing up, my brother and I would climb down the stairs on Christmas morning and see our stockings filled with sweet little surprises. My mom’s hand-knit red and green wool stockings were always stocked with colorful foiled chocolates, a candy cane, a handful of small, heartfelt gifts … and a toothbrush.

To this day, my favorite gifts to buy for my own family are stocking stuffers. I love finding  small, simple treasures with no expectations attached. The mini Peanut’s Woodstock character plush toy that my son found in his stocking a few years ago has received more love than any of the bigger gifts he’s found under the tree. The full-size Nestle Crunch bars that peek out the top of our stockings every year always get squeals of delight. (Like my mom, I have been known to throw in a toothbrush. Apples don’t fall far from the tree.)

Take a peek at Candy.com‘s new and enormous selection of sweet stocking stuffers. Here are a dozen that caught my eye (click on each image for detailed product information):

Edible Snow

Nutcracker Jelly Pops

Sweet Treat Christmas Buddies

Walkers Festive Shortbread Cookies

Snowman Giftable With Chocolate-Covered Caramels

Jujyfruits Holiday Theater Box

Wonka Nerds Fun Book

Candyland Mints

Chocolate Santa With Presents

Snowman Peeps

Necco Wafers Mini Tin

Lindt Dark Chocolate Reindeers

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