Archive for the ‘Hershey Company, The’ Category

Hottest Selling Candy in 2011

Did you know that Americans consume an average of 24 pounds of candy individually each year?

It doesn’t look like that number will be declining anytime soon, either – the sales numbers for some of the nation’s hottest candies are real whoppers (No snickers from the peanut gallery, now) in 2011.

Without further ado, here are the three best-selling candy products of the year:

M&M's Theater BoxM&M’s were a clear frontrunner, with $673.2 million in sales. Maybe it’s because they’re colorful, or that they don’t melt in your hand, but candy lovers can’t seem to get enough of these chocolate-filled, candy-coated little morsels. The emerging trend of the candy buffet in wedding candy lends itself to multicolored and easily poured candy like M&M’s, which may be another contributing factor to their popularity. Candy.com’s bulk candy store carries M&M’s in a virtual rainbow of colors, including mini versions that are excellent for adding delicious flair to desserts.

Reese's Peanut Butter CupReese’s Peanut Butter Cups garnered $516.5 million in sales, bringing these sweet and savory snacks into a comfortable second place. New innovations like Reese’s minis and Reese’s Sticks – a Twix-like confection with crispy wafers in the center – may have helped bolster renewed interest and sales for this fan favorite. Our online candy store carries bulk wrapped, bulk unwrapped and packaged for resale versions of the entire Reese’s Peanut Butter Cups line.

Milk Chocolate Hershey's BarThe nostalgic sweetness of the Hershey’s bar continued to entice chocoholics, pulling in a tidy $475 million in sales in 2011. With traditional bars that are just right for S’mores making, miniature assortments that are a staple of Halloween stashes and indulgent options like the Special Dark, Hershey’s is synonymous with chocolate nationwide. Grab a bar (or several pounds of them) with just a click when you shop for candy online through Candy.com!

Chew on this: In addition to chocolate, gums like Orbit, Trident, 5, Stride, Extra, and Eclipse proved to be surprising powerhouses in the candy retail market. The success of these brands are undoubtedly driven by a cultural obsession with fresh breath and white teeth, a combination that – if commercials are to be believed, anyway – helps to land jobs, an attractive partner, fame and fortune. With new flavors emerging from their respective R&D labs continually, the American passion for gum shows no sign of slowing down in 2012 and beyond. Our bulk candy store carries all of these chewing gum brands and more, so be sure to take a look when you’re ordering candy online for your home or business.

DeliciousStumbleUponFacebookTwitter
Read more

In two short weeks, America’s largest candy show will be in full swing. The National Confectioners Association’s Sweets & Snacks EXPO, running May 24-26 in Chicago, is a lot like a candy store, but on steroids.

The show always draws impressive media attention around new candies about to hit store shelves and the Web. Typically, it’s the grossest candies that get the most coverage, like scorpion-infused lollipops or barf-flavored jelly beans; or new product launches from mega brands like Hershey, Nestlé and Mars; or trending flavors like bacon or pomegranate; or novelty items like  plastic grizzly bears and sheep that poop candy.

This year, journalists won’t be disappointed. All of those headline-worthy categories are covered. (Take a look at the list of candies that will be included in this year’s new product showcase at the Sweets & Snacks EXPO.)

Here are five new products I don’t want to miss on May 24.

Farts Candies from Leaf Brands, LLC. (Booth 2102)
I called Ellia Kassoff, the CEO of Leaf Brands, LLC, yesterday, to find out what he was thinking with the launch of a confectionery product called “Farts.”

Turns out these little buggers are not brown or smelly, but “a better version of Nerds,” says Ellia. Like Nerds, Farts candies are tiny, fruit-flavored nuggets or “poofs,” as Ellia affectionately calls them. Unlike Nerds, Farts Candies don’t have a crunchy shell. Instead it’s a chewier candy shell, and I’ll stop there before things get weird.

Ellia says the name “Farts” was picked because, “you can’t help but giggle and smile when you hear it.”  He’s also quick to point out that this product is not being positioned as a short-lived gross novelty item. He says he’s going for mainstream by keeping things “cute” and out of the toilet.

I know my kids—and husband—lose their minds when they say or hear the word “fart” (my son got a whoopee cushion over the weekend and can’t contain his laughter when it sounds off), so I have to admit that Leaf Brands may be on to something big.

Farts candy is available in 126+ flavors, but Leaf Brands isn’t planning on launching all of them, at least not right away. Ellia says he’s going to let the public vote via social media.

The final flavors will be packaged in 2.17-ounce packs and in four different varieties: Fruiti, Sour, Single Flavors, and Small Farts. “Small Farts” are itty-bitty candy pieces that look like sprinkles for topping cakes, cupcakes, and ice cream. I see a co-brand with Dairy Queen coming on.

Astro Pop Asteroids from Leaf Brands, LLC (Booth 2102)

The folks at Leaf Brands have been busy tinkering in the test kitchen. Back in December, the company brought Astro Pops back to life in the form of a jumbo 2-pound version. Fast forward five months, and Leaf Brands is now introducing Astro Pop Asteroids with the tagline, “The classic rocket pop blasted into bite-sized candy pieces.”

Each individually wrapped Astro Pop hard candy piece features the same flavors as the original pop: pineapple (yellow), cherry (red), and passion fruit (green).

Leaf’s Ellia Kassoff says original-size Astro Pops are also in the works, but a release date has yet to be set.

Hershey’s Air Delight Kisses and Air Delight Milk Chocolate Bars (Booth 845)

When chocolate bars enter into the brand-extension zone, they typically get a hit of fruit, nuts, cookies, caramel, or some other standard add-on.

The Hershey Company is going a completely different route by adding air bubbles to its classic Kisses and Milk Chocolate bars.

Aerated chocolate isn’t anything new, but it’s never really taken off in the United States. In Canada and Europe, I’ve been told it’s a staple item.

Back in September 2009, all-natural Bubble Chocolate bars launched in the United States and now have distribution in a range of retail channels, including Whole Foods, Duane Reade, meijer, Roundy’s Supermarkets, T.J. Maxx, Marshalls, and Home Goods. Both bars should be at the show, so it could be the perfect opportunity for a throw down.

Hershey’s 1.44-ounce Air Delight Milk Chocolate Bar and 9.4-ounce Air Delight Kisses are officially due out in June.

Air Heads 2-IN-1 Big Bar from Perfetti Van Melle USA Inc. (Booth 2145)
Good news for Air Heads fans (I am one of them). Perfetti Van Melle USA, Inc. has super-sized its standard 0.55-ounce Air Heads taffy to a 1.5-ounce bar and is combining two flavors in each bar.

Big Bar flavor combinations include Blue Raspberry/Cherry, Strawberry/Watermelon and Pink Lemonade/Orange. My money’s on Blue Raspberry/Cherry for best of the bunch.

Sour Lovers from Gimbal’s Fine Candies (Booth 1001)
New heart-shaped Sour Lovers chews from Gimbal’s are made with real fruit juice, gluten-free, kosher certified, and deliver a 25% daily Vitamin C dose per serving.

That’s all good stuff, but I think the most interesting thing about these sours are the grown-up, pucker-up flavors: Pomegranate, Strawberry Daiquiri, Sour Blueberry, Mango, Georgia Peach, Fuji Apple, Bing Cherry, Meyer Lemon, Watermelon, Grapefruit, Tangerine, and Baja Margarita.

“There is nothing like Sour Lovers in the market today,” says Karin Vollrath, sales and marketing director for Gimbal’s Fine Candies. “Existing sour candies out there are primarily of low quality, delivering a brief sour taste with limited flavor assortments that consumers consider unimaginative or artificial. Many adults grew up loving sour and still crave that taste, but now their palates have evolved.”

I like the fact that Sour Lovers doesn’t pack the sort of punch that makes you wince. For hardcore sour lovers, that may be a disappointment, but for sour fringe friends like myself, it’s a welcome relief.

Sour Lovers are available in 11-ounce laydown bags, 3- and 6-ounce peg bags, and 32-ounce jars.

DeliciousStumbleUponFacebookTwitter
Read more

Wedding season is in full bloom—and magnified by the April 29 Royal Wedding.

Word on the bridal beat is that the “it” color for weddings is regal purple. According to TheKnot.com’s recently released 2010 wedding survey, purple was selected by 1 out of 5 brides (21%) for their wedding—up 50% since 2008. Losing popularity with brides is brown, which apparently plummeted 16% last year.

Colored Sixlets are one of Candy.com's most popular wedding candies.

Since purple (especially lavender) is such a hot wedding color and 14% of brides in the TheKnot.com’s survey said they had a candy buffet at their 2010 wedding, I put together a “Purplicious” board at Pinterest.com and filled it with a range of purple candies (see my attempt at a reproduction below).

Perhaps the young royal couple will see the Pinterest board and be inspired to treat their wedding guests to a candy buffet outfitted with All-Natural Lavender Honey Tea Spoons. Purple honey spoons could be the perfect accompaniment to the rumored royal fruitcake. :)

(Click on photos below for product details and to see Candy.com’s entire purple candy collection.)

DeliciousStumbleUponFacebookTwitter
Read more

It was Valentine’s candy craft day at my house this morning, which led to a sampling of Milk Duds, BB Bats, Bit-O-Honey, Reese’s Pieces, Good & Plenty, and Goobers all before 10 a.m. Sure beats a bowl of Cheerios.

My kids and I started with a brainstorming session and came up with a handful of candy-related sweet sayings, including …

- I’m about to tell you a Whopper. I love you!
- I am such a Goober when I’m around you.
- You’re one Hot Tamale in my book.
- Valentine, let’s Take 5 in New York [Peppermint Patty] City!
- Luv U to [Reese's] Pieces.
- I always have a Good & Plenty time with you.
- Kiss my Whatchamacallit! (All credit goes to neighbor Jenny for this one)

From there, we cut out red hearts from poster board and applied our “sweet nothings” and candy to paper. Snap!

Here are three that my kids made with a teeny-tiny bit of motherly input (see heart #3) …

If you're not into playing "hard to get," this is the Valentine for you.

This box of Milk Duds is empty because we had no self control while candy crafting.

"My kids" made this on behalf of my husband. Wink.

Hope our humble hearts inspire you to create homemade candy greetings for your own sweeties!

DeliciousStumbleUponFacebookTwitter
Read more