If Chunky were developed today, it’s a fair bet the name wouldn’t pass muster in many focus groups. Yet, for over seven decades it has remained defiantly on the shelves, proudly shouting out its incredibly apropos (and rather insinuating) name in husky red letters. My advice is not to take offense. Even if you live large, the Chunky is hardly your worst enemy.
It fills you up! That’s right, for a measly 1.4 ounce bar, the Chunky’s power to stave off hunger approaches the uncanny. The combination of milk chocolate, peanuts and raisins– long used to great effect in trail-mixes— works magic here as well. A single Chunky– while undeniably a mouthful– is neither too sweet, nor too insubstantial, which is more than can be said of most chocolate bars. You aren’t going to be gulping down aspirin or rooting in the cupboard for chips after a Chunky, is what I’m trying to say. You’re going to want to run up a mountain without stopping.
Also, its double Trapezoid shape reminds me of Optimus Prime before Michael Bay blew chunks all over him.
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