11 Mar

Sweet Flavor Trends 2011 0

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Contest Update: The winner of the $25 Candy.com gift certificate is Michele Clark Powell! Michele answered the question posted below, “What NEW jelly bean flavor would you like to see made?” with “Potato Chip.” Congrats Michele and thanks to all who participated!
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Flavor trends in the sweets arena are fascinating and fickle. Last year at the Sweets & Snacks show in Chicago, honey, bacon, and coconut had the press talking and manufacturers making. Coconut is apparently still hot as Mars will be launching its Limited Edition Coconut Twix next month right before Easter madness. Not sure of bacon’s confectionery future.

(As a side note, check out LAWeekly’s Top 10 Kit Kat Flavors You’ve Probably Never Tried. No sign of honey, bacon, or coconut in these Kit Kats.)

Bell Flavors & Fragrances, one of the big flavor development houses, released its Top 10 Sweet Flavors in 2011, which does include a variation of coconut. Bell says its sweet list is based on its customer requests over a 12-month period, trend scouting, and outside research resources like Mintel.

1. Chocolate Soufflé
2. Honey Vanilla
3. Red Velvet
4. Caramel Macchiato (I’m surprised about this one. It seems so Starbucks 1999.)
5. Yumberry (Had to look this one up. It’s a real fruit grown mainly in China. It’s pretty, but apparently pretty tart.)
6. Coconut Crème
7. Sweet Potato
8. Ginger Peach
9. Mint Citrus
10. French Toast

I don’t know if I’d eat a Sweet Potato gummy bear, French Toast Tic Tac, or a Yumberry jelly bean, but I might have said that of pomegranate six years ago.

Yumberries

With all this flavor talk, I’ve got a good Friday contest idea. Answer the following question after this post or on Facebook or Twitter and you’ll automatically be entered to win $25 Candy.com gift certificate. Here goes:

What NEW jelly bean flavor would you like to see made?

I personally would like to see Brown Sugar, Banana Fudge, or Nutella. Go wild with your imagination! If you need  inspiration, take a peek at Jelly Belly’s official 50 flavors.

I’ll announce the random winner on Monday after a nice, long short daylight-savings weekend. Have a good one!

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in Candy, Contests, Jelly Beans, Jelly Belly Candy Company, Trends

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