Archive for September, 2010

If you grew up in the 1980s, you must watch this commercial  …

Don’t you love the Walkmans/headsets and the woman carrying a generic jar of peanut butter down the street—just because? Things were so much simpler back then.

If this commercial were shot today, the guy would be reading The New York Times on his iPad while unfurling a Hershey’s bar from a plastic wrapper, and not the silver foil (remember the shiny silver foil?).

The girl would be juggling her Blackberry and Starbucks cup, while trying to pull out a packet of Justin’s Almond Butter from her laptop bag.

The two would bump into each other, and either A: Not notice, B: Agree to text or follow on Facebook, or C: Sue for bodily harm.

Taking you further down memory lane, here’s a vintage ad that’s racking up thousands of views on YouTube …

For the record, Tootsie Roll Industries, stands by its age-old answer on how many licks it takes to get to the center of a Tootsie Pop. On the company’s FAQ page, I found this statement: “It depends on a variety of factors such as the size of your mouth, the amount of saliva, etc. Basically, the world may never know.”

Last stop down the lane today: “candy too good for kids.” I never understood the rationale behind promoting a candy as too good for kids. When I was a kid, I didn’t want to even try Toffifay because I thought it must taste yucky if it’s not made for kids. Obviously, the reverse psychology didn’t work on me.

What’s your favorite candy commercial from when you were a kid?

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Several months years ago when I was a freshman in college, I had a roommate who loved to eat stale yellow Peeps (only yellow and stale to the point of crumbly).

A few weeks ago, I found out that a family friend likes M&M’s after they’ve been microwaved for 30 seconds. My husband, on the other hand, freezes Snickers for super crunchy cold snacking.

Last night, my neighbor confessed that she adores Starburst fruit chews, but has an aversion to the red ones, which are my all-time favorite.

That said, I have a theory that most every candy lover has a “candy quirk” (i.e., you only like the edges of a Reese’s Peanut Butter Cup; you eat the sides of a Milky Way bar first; you only eat the blue M&M’s in the candy dish, etc.).

Prove my theory true by sharing your peculiar candy consumption habit (keep it G-rated or it will be tossed).

Everyone who leaves a comment after this post will be entered to win a $25 shopping spree at Candy.com.

See, it finally pays to love candy and have a quirk (or two).

Peeps photo credit: Tboard/Flickr

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A few weeks ago, a colleague at Candy.com told me about a Southern California-based event planner who has created candy buffets for Oprah, the Emmy Awards, American Idol, celebrity weddings, etc.

This inquiring mind had to find out: Who is this confectionery Wonder Woman?

Turns out, it’s Jackie Sorkin—and she really is Wonder Woman (step aside Lynda Carter). Jackie is the founder of Custom Candy Buffet Bars and Southern California Wedding Planner. On top of that, she’s a heavy-duty blogger, brand new mom, and soon-to-be star of a TV series about her candy catering empire. (Note to self: Do not let the kids read this because they will think you are a slacker.)

Jackie kindly agreed to chat with Candy.com to get the straight dope on her booming Custom Candy Buffet Bars business in Hollywood.

Buckle in …

Candy.com: I know your Custom Candy Buffet Bar business launched after years of event planning in New York City and Los Angeles. What was the light bulb moment that led you to candy?

Jackie: I love things that are pretty and candy certainly is that! I began creating custom candy creations for clients events and they were received so well that I thought, “There is something to this candy thing.” Then I began doing more and more event shows and expos and, since I am so competitive, I wanted all the attendees at my booth chatting with ME! So, I created some really great Custom Candy Buffet Bars and just like that, I WON! My booths were always swamped with guests and people flipped for my candy.

Candy.com: On your blog, “The Fabulous Fun Adventures of Jackie Sorkin & The Hollywood Candy Girls,” you talk a lot about your sweet entourage. How do the Candy Girls fit into your business?

Jackie: My Candy Girls are my six lil’ sisters. The girls and I are like a family and they are a major part of my business. They are very well recognized in Hollywood since we do so many events there. Paparazzi can’t get enough of them either. They love to stage shots of the girls with celebrities and our candy. The Candy Girls are fabulously fun and assist in creating our events, assist clients at events with their candy, and, if that weren’t all, the girls are total Eye Candy themselves. They always bring a little extra sugar and spice to our events not to mention the mischief we find ourselves getting into every now and then. Jessica is our assistant and handles lots of the important details, too. We’d be so lost without  her.

Candy.com: Since you and the girls brush with fame quite often during your high-profile events, do you have any scoop on celebrities’ favorite candy?

Jackie: Yes of course! We know that Oprah‘s best friend Gayle King likes gummy candy, and sweet and sour stuff. Mega producer Diane Warren LOVES Good & Plenty, Paris Hilton loves anything sweet and flipped for our Candy Ka-bobs!

Candy.com: What’s the most over-the-top candy buffet/bar you’ve created so far?

Jackie: We created a fabulous custom candy buffet bar for the 2010 Emmy Awards recently, which was a huge hit. Everything we do is totally customized so you always get something new. Our designs range from cute and funky, to whimsical and retro, to clean, modern and elegant. It just depends on the client’s candy vision.

Modern Family's Nolan Gould chomped on a cake pop at Jackie's Emmy Awards candy buffet.

Candy.com: Any particular candies that seem to be a hit at most any event?

Jackie: Gummy candy and sours, or chocolate.

Candy.com: What’s your favorite candy? (We had to ask.)

Jackie: Ummm, kind of hard to answer but I’ll say … jelly beans (the old school kind).

Candy.com: I understand you could be reality star Bethenny Frankel’s long lost sister (the sister she doesn’t know exists … yet). What characteristics do you share with Ms. Frankel?

Jackie: I LalaLOVE Bethenny Frankel to the 1000 trillionth power. I could answer this question for days and it’s my fave question from you. Well, what we have in common is an insane work ethic, the desire to succeed in such a major way, and the endless efforts we expel to grow our companies. I also just had my first baby who, like Bethenny’s baby Bryn Hoppy, was also a surprise. My daughter’s name is Isabella. (She is the heiress to the candy empire and she is totally delicious).

Jackie Sorkin's little Bella is darling and delicious.

I have an amazing husband who really gets me and has the patience of a saint, but I’m sure he also looks at me some days and thinks, “Babe, you are so nuts. Chill out!” Bethenny is hysterical and pure personality, yet she is vulnerable and so real. Anyone who knows me personally knows that I embody the same qualities and I make no excuses for who I am. My favorite thing about myself is that I keep it real and always will. I say what I think, I believe really hard work pays off, and I dream BIG. Really BIG! I think life is short so I make it sweet and fun.

Candy.com: What’s the next “Fabulous Fun Adventure” for Jackie Sorkin?

Jackie: What’s next for us, WOW! What isn’t? I mean we have 101 things going on at once it makes my head spin like a whirly pop. What our friends, fans, and clients can look forward to is a reality show based on our crazy candy business to launch on a major network as well as the opening of our retail store; franchising our candy buffet and candy catering business; more and more clients and major events; perhaps planning a proper wedding for my husband and I since we never got to experience one but we totally deserve a super mega-fun party; partnerships with major players in the world of candy; and hopefully getting to create something for the cutest girls in town: the Obama girls, Sasha and Malia.

And with that I thank you Candy.Com for this super duper fun interview and to the world. We look forward to making all your candy dreams come true.

xoxo – Jackie & The Candy Girls

Candy.com thanks Jackie & The Candy Girls for the interview and all of the gorgeous photos.* Stay tuned for more info about Jackie’s reality TV show, which sounds like Keeping Up with the Kardashians meets Ace of Cakes.

In the meantime, check out the following candy buffet bars created by Jackie and her Hollywood Candy Girls …



*Photos of baby Isabella and the pink, yellow, and orange candy buffet bar by Jessica Herrera Photography.

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We had an overwhelming response to last Friday’s blog post: “Share your LEAST favorite Halloween candy.”

More than 280 Candy.com fans voiced their choice at Blog.Candy.com and Facebook/CandyDotCom. (See below to find out who won the $25 Candy.com Gift Card.)

The results of this poll were interesting. I would have bet on Peanut Butter Kisses (the taffy wrapped in orange and black waxed paper) taking first, but it was Candy Corn that won by a long shot with 83 votes. Black licorice (26 votes) came in second with Peanut Butter Kisses (25 votes) right on its heels. Here’s how it all went down:

Top 10 LEAST Favorite Halloween Candies

1. Candy Corn

2. Black Licorice

3. Peanut Butter Kisses

4. Mary Janes

5. Hard Candy (strawberry and butterscotch flavors got most thumbs down)

6. Smarties

7. Suckers

8. Good & Plenty

9. SweeTARTS

10. Tie: Wax Lips, Almond Joy, Tootsie Rolls, Bottle Caps, Popcorn Balls (seriously, who wants a Popcorn Ball?)

Congratulations to Ammie Bock, the $25 Candy.com Gift Card winner who does not want a single Almond Joy on Oct. 31. Happy Halloween candy shopping Amy!

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Overall Impression:

in Candy, Chocolate, Halloween, Taffy